DESIGN NAME: House of Flowers
PRIMARY FUNCTION: Winery
INSPIRATION: The vision for ‘House of Flowers’ was to transform warehouse buildings that lacked character into a memorable guest experience. Remodeling the existing structures rather than building anew aligned with Flowers’ commitment to sustainability. The challenge was how to evolve the existing collection of facilities with minimal intervention. The approach, which enabled most of the original structure to be ‘recycled,’ gave focus to the renovation, elevating what was already present.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: House of Flowers is an elegant hospitality venue, subtle and well crafted, that preserves the rural vernacular forms while framing the stunning views and gardens. A range of indoor and outdoor wine tasting areas accommodate both small and large gatherings, all oriented to enjoy the gardens and vineyards within an intimate setting. The airy hilltop structure serves as a transition to the spacious gardens and provides sheltered seating and amenity spaces, including an outdoor wood-fired oven.
OPERATION / FLOW / INTERACTION: We designed House of Flowers to be an experience that reveals itself slowly. Each step is choreographed and builds upon the preceding movement to emphasize contrasts and connections. It begins with the entry sequence through a grove of redwoods which leads you to the building with its dark stained exterior skin, nestled in the shadows. The glowing interiors of bald cypress siding serve as a beacon that calls the visitor inside. Visitors then walk up the dramatic staircase and as they rise, the gardens and the sweeping views across the vineyards are framed and finally revealed, drawing them out into the landscape.
PROJECT DURATION AND LOCATION: House of Flowers opened to the public in June 2019.
FITS BEST INTO CATEGORY: Architecture, Building and Structure Design
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PRODUCTION / REALIZATION TECHNOLOGY: By preserving components of the existing buildings and landscape, the embodied carbon of the project was greatly reduced. The ceiling height was increased to add volume and light to the interiors. New portions of the project were built using highly-insulated walls and roofs. Large glazed openings, including a skylight, provide daylight to interior spaces. Large roof overhangs and vertical wood screens offer protection from the harsh sun and high-performance glazing minimizes heat gain.
SPECIFICATIONS / TECHNICAL PROPERTIES: Building Size: 15,700+ sq. ft.
Property Size: 13.5 Acres.
TAGS: winery, architecture, california, tasting room, landscape, renovation, rural
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2021-02-28 18:35:54
TEAM MEMBERS (13) : Principal Architect: Mike McCabe, Principal Architect: Brooks Walker, Architect: Sharon Okada, Architect: Matthew Marsten, Architect: Hana Bittner, Architect: Darcy Arioli, Architect: Vivi Lowery, Principal General Contractor: Bill Maudru, Principal Interior Designer: Maca Huneeus, Interior Designer: Ona LeSassier, Landscape Architect: Thomas Wolt, Landscape Architect: Jeffrey Longhenry and Landscape Architect: Brian Schundler
IMAGE CREDITS: Photography: Douglas Friedman
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