Tinkoff Investment Advertising Video by Egor Maraev |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Tinkoff Investment PRIMARY FUNCTION: Advertising Video INSPIRATION: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero. Also for the second video Blaster team made the funny dog. One can find the second video in External link section. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual. In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. OPERATION / FLOW / INTERACTION: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough. PROJECT DURATION AND LOCATION: Project started and ended in September 2020, it was targeted to russian internet audience. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Cel animation, cutout animation, Adobe After Effects compositing SPECIFICATIONS / TECHNICAL PROPERTIES: 30 seconds duration TAGS: video, 2d animation, animation, character, advertising video RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-02-28 13:45:28 TEAM MEMBERS (10) : Blaster animation team, , Director: Egor Maraev , Producer: Artem Kuzmin, Illustrations: Daniel Shubin, Animation: Kirill Zak, Mikhail Kishov, Compositing: Boris Rostovtsev, Vladimir Sokolov and Sound-design: Alexey Timoshin IMAGE CREDITS: Egor Maraev, 2021. |
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| Visit the following page to learn more: http://blaster.studio | |||||
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NAME: Blaster Studio PROFILE: Blaster Animation Studio is an international team of animation and computer graphics professionals. The team creates character cartoons for advertising, infographics, educational and presentational videos. The studio has in-house directors who are working on their own methodology for creating expressive animated advertising videos. |
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Tinkoff Investment Advertising Video by Egor Maraev is Winner in Movie, Video and Animation Design Category, 2021 - 2022.· Read the interview with designer Egor Maraev for design Tinkoff Investment here.· Press Members: Login or Register to request an exclusive interview with Egor Maraev. · Click here to register inorder to view the profile and other works by Egor Maraev. |
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