Irrational Slice Information Visualization by Lu Zhao, Ruhe Zhang and Qi Wang

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DESIGN DETAILS
DESIGN NAME:
Irrational Slice

PRIMARY FUNCTION:
Information Visualization

INSPIRATION:
Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.

OPERATION / FLOW / INTERACTION:
By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.

PROJECT DURATION AND LOCATION:
The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in Chinaā€¯ of Hubei Institute of Fine Arts.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Multimedia

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Information Design, Information Visualization, AR, 3D, Poster

RESEARCH ABSTRACT:
The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.

CHALLENGE:
The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.

ADDED DATE:
2021-02-27 13:04:42

TEAM MEMBERS (4) :
Lu Zhao, Ruhe Zhang, Qi Wang and Xiaoying Li

IMAGE CREDITS:
Lu Zhao, Ruhe Zhang and Qi Wang, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Irrational Slice Information Visualization by Lu Zhao, Ruhe Zhang and Qi Wang is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Irrational Slice Information Visualization by Lu Zhao, Ruhe Zhang and Qi Wang is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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