Mitsubishi Motors Outlander Brochures of Car Products and Functions by Noriko Hirai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mitsubishi Motors Outlander PRIMARY FUNCTION: Brochures of Car Products and Functions INSPIRATION: To make the most of the car's characteristics, we focused on diversity in casting. The car's unique characteristics and diversity. How do we make the most of these two things? And how will Mitsubishi Motors' cars perform in the world of the new normal? We thought this through theoretically and incorporated it into the visuals. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The powerful acceleration of the twin-motor 4WD. And an overwhelmingly quiet and smooth ride. In the midst of COVID-19, a state of emergency was declared in Japan, and it was very difficult to find a way to express this car to the fullest with minimal shooting. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project has started in April 2020 and ended in September 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: To begin with, we conducted a thorough identification of the requirements with the client. After carefully researching where the customer targets were, we thoroughly discussed the characteristics of the car with the client. After deciding on the direction of the project, including the characteristics of Mitsubishi Motors, our copywriter and creative director discussed the structure and story of the catalog and reached a consensus with the client. The location and models were then decided upon, and the shooting took place. After that, our CG team put the final touches on the project. SPECIFICATIONS / TECHNICAL PROPERTIES: W 210mm x H 297 mm / Paper Brochure TAGS: Printing, Brochure, Graphic Design, Car Graphics RESEARCH ABSTRACT: - CHALLENGE: COVID - Shooting and casting a car in the middle of 19 ADDED DATE: 2021-02-27 10:15:23 TEAM MEMBERS (3) : Takanori Utsumi / CD, Junichi Sugawara / AD and Koji Yoshii /CW IMAGE CREDITS: c PATENTS/COPYRIGHTS: ©︎2020 Mitsubishi Motors K.K. All Rights Are Reserved |
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| Visit the following page to learn more: https://www.egplusww.com/ja/ | |||||
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NAME: Mitsubishi Motors Corporation PROFILE: Mitsubishi Motors Corporationis a Japanesemultinationalautomotivemanufacturer headquartered inMinato, Tokyo, Japan. In 2011, Mitsubishi Motors was the sixth-largest Japaneseautomakerand the nineteenth-largest worldwide by production. Since October 2016, Mitsubishi has been one-third (34%) owned byNissan, and thus a part of theRenault–Nissan–Mitsubishi Alliance. Besides being part of the Renault–Nissan–Mitsubishi Alliance, it is also a part ofMitsubishikeiretsu, formerly the biggest industrial group in Japan, and the company was originally formed in 1970 from the automotive division ofMitsubishi Heavy Industries. |
| AWARD DETAILS | |
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Mitsubishi Motors Outlander Brochures of Car Products and Functions by Noriko Hirai is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Noriko Hirai. · Click here to register inorder to view the profile and other works by Noriko Hirai. |
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