HeHe Package by Jianhua Dong, Chao Yang and Sy Xiang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: HeHe PRIMARY FUNCTION: Package INSPIRATION: The design inspiration comes from the construction of Chinese characters. The combination of Chinese characters and the graphics of agricultural products is presented in the way of modern visual communication design. A series of packaging designs with natural, humanistic and artistic styles are realized. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a set of agricultural product packaging graphic design, the unique feature of the design is to transform the visual image of agricultural products through art design, and then combine with modern graphics. This package design presents a unique set of identification. OPERATION / FLOW / INTERACTION: The design can be presented by printing and digital screen. PROJECT DURATION AND LOCATION: The project started in August 2020 in Hangzhou and finished in November 2010 in Hangzhou. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Using the method of graphic creativity, the text and graphics are combined. In addition, through the creative design of graphics, the graphics of agricultural products are combined with modern graphics. SPECIFICATIONS / TECHNICAL PROPERTIES: The graphic design of the package can be applied according to the size of the package. TAGS: Packaging design, Chinese culture, agricultural products, graphic creativity RESEARCH ABSTRACT: This package is designed for an agricultural product. We combine Chinese characters with the image of agricultural products and modern graphics, and present them with creative graphic design methods and mixed styles. Finally, we present a set of recognizable packaging design. CHALLENGE: The biggest challenge of this project is to achieve a unique style of agricultural product packaging, and need to have artistic style and cultural connotation. Therefore, in terms of visual expression, we use the creative method of graphics to deconstruct and combine Chinese characters and agricultural products graphics with the idea of Chinese character formation. ADDED DATE: 2021-02-27 10:09:37 TEAM MEMBERS (4) : Designer: Jianhua Dong, Designer: Chao Yang, Designer: Shuyue Xiang and Designer: Li Zhang IMAGE CREDITS: Image #01 : Designer, Jianhua Dong Image #02 : Designer, Chao Yang Image #03 : Designer, Shuyue Xiang Image #01 : Designer, Li Zhang Image #01 : Designer, Jianhua Dong |
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| Visit the following page to learn more: https://www.sohu.com/a/321574606_578913 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Zhejiang taijiuxian Agricultural Development Co., Ltd PROFILE: In 2020, Taizhou social development group took the lead in establishing "Zhejiang taijiuxian Agricultural Development Co., Ltd." to operate the "taijiuxian" brand in a market-oriented way, and pass on the concept of "good agricultural products, Taizhou supply" to consumers through a unified image. This is not only an important measure to integrate Taizhou's agricultural characteristic advantages, ecological advantages and brand advantages, but also a realistic demand to upgrade Taizhou's agricultural industry . In order to build the "Taiwan Jiuxian" brand as the starting point, through standardized production and strict quality control, enhance the competitiveness of local agricultural products, improve the brand premium of Taizhou agricultural products, and provide consumers with higher quality agricultural products. |
| AWARD DETAILS | |
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Hehe Package by Jianhua Dong, Chao Yang and Sy Xiang is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Jianhua Dong, Chao Yang and Sy Xiang. · Click here to register inorder to view the profile and other works by Jianhua Dong, Chao Yang and Sy Xiang. |
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