Thirty Years Anniversary Brand Identity by Salvita Bingelyte |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Thirty Years Anniversary PRIMARY FUNCTION: Brand Identity INSPIRATION: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country. OPERATION / FLOW / INTERACTION: The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction. PROJECT DURATION AND LOCATION: Started in January 2021 and finished February 2021 in Vilnius, Lithuania. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero. SPECIFICATIONS / TECHNICAL PROPERTIES: To enhance the visibility of the logo, it was decided to use colored signage on a white background. TAGS: Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany RESEARCH ABSTRACT: Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021. CHALLENGE: To create a successful logo expression of the friendship between Lithuania and Germany. ADDED DATE: 2021-02-26 12:56:59 TEAM MEMBERS (1) : IMAGE CREDITS: Erin Hope Stevens (Copywriter) |
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| Visit the following page to learn more: http://www.salvita.lt | |||||
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NAME: Salvita Design PROFILE: Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design and product photography. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future. |
| AWARD DETAILS | |
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Thirty Years Anniversary Brand Identity by Salvita Bingelyte is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Salvita Bingelyte. · Click here to register inorder to view the profile and other works by Salvita Bingelyte. |
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