DESIGN NAME: Boxes
PRIMARY FUNCTION: Shop
INSPIRATION: This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
OPERATION / FLOW / INTERACTION: The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
PROJECT DURATION AND LOCATION: The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
SPECIFICATIONS / TECHNICAL PROPERTIES: The project covers a total of 100 square meters.
TAGS: Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
RESEARCH ABSTRACT: The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
CHALLENGE: While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
ADDED DATE: 2021-02-25 15:11:05
TEAM MEMBERS (3) : Jun Yao, Jason Shen and Xiaoyu Bian
IMAGE CREDITS: Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.
PATENTS/COPYRIGHTS: Copyrights belong to Emma Zhu, 2020.
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