Boxes Shop by Ao Design

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DESIGN DETAILS
DESIGN NAME:
Boxes

PRIMARY FUNCTION:
Shop

INSPIRATION:
This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.

OPERATION / FLOW / INTERACTION:
The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.

PROJECT DURATION AND LOCATION:
The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 100 square meters.

TAGS:
Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art

RESEARCH ABSTRACT:
The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.

CHALLENGE:
While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention

ADDED DATE:
2021-02-25 15:11:05

TEAM MEMBERS (3) :
Jun Yao, Jason Shen and Xiaoyu Bian

IMAGE CREDITS:
Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.

PATENTS/COPYRIGHTS:
Copyrights belong to Emma Zhu, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Ao Design

PROFILE:
As a highly innovative design company, Ao Design is composed of a group of young people with extraordinary creativity. We are committed to bringing people unique space experience and concept through design. The core of design is inseparable from "people". For us, design is not an end in itself, but a means for people to confirm their own way of life. The form, space and appearance of the design should not only conform to the necessary logicality, but also contain the power directly pointing to the people. So around the core of "human and space", we emphasize the transformation and application of logic, emotion and thinking mode in time and space, strive to improve the balance between human and space, and then make our own interpretation of contemporary human settlements.



NOMINATION DETAILS

Boxes Shop by Ao Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Boxes Shop by Ao Design is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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