Soda Grocery Graphic Packaging by Lan Shenfan and Xu Jingwen

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DESIGN DETAILS
DESIGN NAME:
Soda Grocery

PRIMARY FUNCTION:
Graphic Packaging

INSPIRATION:
The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Update to the local graphic packaging design language during the history

OPERATION / FLOW / INTERACTION:
In order to facilitate the use of mass consumers, the most common packaging method is adopted

PROJECT DURATION AND LOCATION:
The project started in Macau in March 2020 and will be completed in Macau in June 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 185mm x Depth 145mm x Height 55mm

TAGS:
package, brand, inheritance, graphic, illustration

RESEARCH ABSTRACT:
Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging

CHALLENGE:
Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute"; of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.

ADDED DATE:
2021-02-25 14:28:20

TEAM MEMBERS (2) :
Shenfan Lan and JingWen Xu

IMAGE CREDITS:
Shenfan Lan/JingWen Xu

Visit the following page to learn more: http://www.dwz.date/eEgA


CLIENT/STUDIO/BRAND DETAILS
NAME:
Macau University of Science and Technology

PROFILE:
It is a comprehensive university located in Macau.Founded in 2000, Macau University of Science and Technology (M.U.S.T.) has rapidly developed into a multi-disciplinary university in Macau and is also ranked as one of the university among the Top 21 Youngest Universities in the Greater China (including Macau, Mainland China, Hong Kong, and Taiwan). The University sits on Macau with a campus size of 210,000 m2



NOMINATION DETAILS

Soda Grocery Graphic Packaging by Lan Shenfan and Xu Jingwen is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Soda Grocery Graphic Packaging by Lan Shenfan and Xu Jingwen is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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