Chez Vous Branding by Ruis Vargas |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chez Vous PRIMARY FUNCTION: Branding INSPIRATION: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative. OPERATION / FLOW / INTERACTION: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives. PROJECT DURATION AND LOCATION: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery. SPECIFICATIONS / TECHNICAL PROPERTIES: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process. TAGS: Branding, Logotype, Package, label, illustration RESEARCH ABSTRACT: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand. CHALLENGE: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions. ADDED DATE: 2021-02-24 23:36:17 TEAM MEMBERS (1) : Ruis Vargas, Creative Director and Illustrator. IMAGE CREDITS: Ricardo Bassetti and Elias Gomes |
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| Visit the following page to learn more: http://laika.com.br/en/portfolio/chez-vo |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Laika PROFILE: Laika is a design studio in a small tree-lined village in Sao Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building. |
| AWARD DETAILS | |
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Chez Vous Branding by Ruis Vargas is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Ruis Vargas. · Click here to register inorder to view the profile and other works by Ruis Vargas. |
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