Organic Wine Packaging by Ximena Ureta |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Organic PRIMARY FUNCTION: Wine Packaging INSPIRATION: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand. The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile. OPERATION / FLOW / INTERACTION: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK. PROJECT DURATION AND LOCATION: This project started in June 2020 in Santiago, Chile and ended in January 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish. SPECIFICATIONS / TECHNICAL PROPERTIES: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side. Burgundy Label Size: 105x90 mm. TAGS: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine. RESEARCH ABSTRACT: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping. CHALLENGE: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements. ADDED DATE: 2021-02-24 23:28:04 TEAM MEMBERS (1) : Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens. IMAGE CREDITS: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer |
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| Visit the following page to learn more: http://www.ximenaureta.cl | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: MontGras PROFILE: Brothers Hernán and Eduardo Gras, set up the winery in 1993, combining state-of-the art-technology with the talent and passion of a very special group of people. Hernán brought the substantial winemaking experience he had gained in Canada, while his brother, Eduardo contributed with their entrepreneurial visión and pragmatic business acumen. Their combination of skills and experience has enabled MontGras to become one of Chile´s foremost wine groups. Today, we are one of the largest 100% family-owned Chilean wineries, exporting to more than 40 countries worldwide. Our strong business model, underpinned by a broad portfolio of wines with well-positioned brands and strong long-term relationships with our commercial partners around the wold, have allowed us to deliver first-class products to our consumers. And it is consumer loyalty that has allowed MontGras to consistently grow faster than the rest of the industry, becoming the youngest winery to make the top of Chile´s wine-exporting in 2013. We have gained national and international certificación according to the strictest standards, including BRC with A+and HACCP. We were also one of the first wineries to be certified sustainable by the Wines of Chile Winery Code. |
| AWARD DETAILS | |
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Organic Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Ximena Ureta. · Click here to register inorder to view the profile and other works by Ximena Ureta. |
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