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DESIGN DETAILS |
DESIGN NAME: Lavinia
PRIMARY FUNCTION: Skin Care Package
INSPIRATION: The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
OPERATION / FLOW / INTERACTION: Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
PROJECT DURATION AND LOCATION: The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Bottle, Tag, Wrap, Glass Bottle
SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle 170*50 mm box 50*50*170 mm
TAGS: Packaging Design, Brand Identity, Brand Design
RESEARCH ABSTRACT: Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
CHALLENGE: How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
ADDED DATE: 2021-02-23 14:32:27
TEAM MEMBERS (1) : Creative Director : Zi Huai Shen
IMAGE CREDITS: Designer Zi Huai Shen, Photographer wu2, 2020
PATENTS/COPYRIGHTS: Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
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Visit the following page to learn more: http://www.sumpdesign.com/lavinia |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: LAVINIA
PROFILE: Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications, and it's dedicated to creating a pure and natural skincare brand, which combines technological ideas and delicate sensibilities to meet the real needs of our customers.
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COMMENTS |
Giulia Esposito |
Comment #13532 on December 27, 2022, 2:49 pm |
I'm simply in awe of the incredible "Lavinia" Skin Care Package. The creative idea of using a soft, blue hue to evoke feelings of serenity and relaxation, as well as the sleek, modern font used in the design, make this design truly stand out. The whole package is a masterpiece of design that would be sure to draw the eye and attention of any consumer. It's no wonder that this work was awarded the A' Design Award! Congratulations, Zi Huai Shen, on your well-deserved success!
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Adam Harris |
Comment #81263 on January 4, 2023, 8:37 am |
I am absolutely in awe of this beautiful packaging for a skin care product. The representation of herbal vitality in the logo is so clever, and the visual image of a growing plant is so unique and inspiring. It is clear that a lot of thought and research was put into the design, which makes it a truly remarkable piece of work. The natural and pure skincare solutions that Lavinia offers are a testament to its commitment to quality. Congratulations to the designer for winning such a prestigious award!
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Chloe Turner |
Comment #88199 on January 4, 2023, 2:27 pm |
I'm absolutely in awe of the "Lavinia" Skin Care Package by A' Design Award winner. The creativity and thought that must have gone into the design of the logo is truly remarkable, with the incorporation of the letter A and iconography for herbal vitality to embody the brand spirit of Lavinia. The V-shaped plant mark is a brilliant visual representation of growth and vitality. It's clear that a lot of time and effort went into the design of this package and it's no surprise that it won the A' Design Award.
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Mark Allen |
Comment #89853 on January 4, 2023, 4:18 pm |
This work is a great example of how simple design can be used to express the nobility, elegance, wisdom and perseverance that is behind a brand or product. The selection of the best formulas for natural and pure skincare solutions, plus the use of iconography for herbal vitality to embody a brand spirit of confidence and vitality, is truly remarkable. The research behind this work is evident, as the use of the Latin term for purity conveys a sense of high-class and the products' natural and pure skincare solutions are expressed explicitly. The result is a beautiful package that is sure to delight customers.
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Elisabeth Clark |
Comment #91053 on January 4, 2023, 5:38 pm |
I'm delighted to see that Zi Huai Shen's "Lavinia" project has won an A' Design Award. What a fantastic achievement! The design is truly remarkable and an excellent example of good design. From the beautiful name and logo to the natural skincare solutions, each and every element of the work has been meticulously researched and crafted with passion and dedication. The use of herbal vitality in the logo, the plant iconography, and the reference to the Roman princess, all work together to create an image that radiates professionalism and confidence. Congratulations to Zi Huai Shen and their team for this well deserved award!
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