Burning Tea Beverages by Genki Forest |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Burning Tea PRIMARY FUNCTION: Beverages INSPIRATION: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard. OPERATION / FLOW / INTERACTION: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor. PROJECT DURATION AND LOCATION: The project started in June 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 66mm x Height 220mm TAGS: Branding, Packaging, bottle, 3D, water RESEARCH ABSTRACT: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design. CHALLENGE: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression. ADDED DATE: 2021-02-23 06:00:23 TEAM MEMBERS (2) : Xiaochen Liu and Chu Xu IMAGE CREDITS: Xiaochen Liu |
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| Visit the following page to learn more: http://www.yuanqisenlin.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Genki Forest (Beijing) Food Technology Group Co., Ltd. PROFILE: Genki Forest is a trendy healthy beverages designed for global market founded in 2016.Genki Forest based on health needs to break down taste barriers,upholds the mission of “Consumer First" and the concept of "Global Service Global”. Until now, Genki Forest’s product has been fully covered in China and entered more than 30 overseas countries.And has been exported to many countries including the United States, New Zealand, Singapore, etc. |
| AWARD DETAILS | |
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Burning Tea Beverages by Genki Forest is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Genki Forest. · Click here to register inorder to view the profile and other works by Genki Forest. |
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