134340 Fan Made Music Video Motion Graphic Design by Zi Quan Lim |
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| DESIGN NAME: 134340 Fan Made Music Video PRIMARY FUNCTION: Motion Graphic Design INSPIRATION: The song 134340 lyrics are mostly about loneliness and negativities after a broken relationship. The video captures the lyrical content of the song and visualizes dwarf planet Pluto and the Solar System in outer spaces. In connection with the meaning behind the song, Pluto had also downgraded its status as a dwarf planet by the International Astronomical Union in 2006, therefore it was abandoned by our own Solar System. UNIQUE PROPERTIES / PROJECT DESCRIPTION: An ambitious fan made project, 134340 is a motion graphic based music video showcasing the song 134340 by international Korean pop idol group BTS from their third Korean studio album Love Yourself: Tear in 2018. The song title is the asteroid number of dwarf planet Pluto which used to be the ninth planet in our Solar System. The project reimagines Pluto as a white ball wandering through multiple dimensions in space that surrounded by colorful 3D shapes to correspond with the track musical rhythm. OPERATION / FLOW / INTERACTION: 134340 music video was made primarily for the BTS fans known as ARMYs. Viewers are able to watch the white ball moving freely in spaces and dimensions while listening to the music in the video. Both Korean and English lyrics were put for viewers to understand the meaning of the song. Another operation is to strategize 134340 by submitting the video to the idol agency company, BigHit Entertainment YouTube channel as an act of mock partnership or potential creative collaboration in business. PROJECT DURATION AND LOCATION: The project started in June 2019 in Kuala Lumpur and finished in mid-August 2019 in Selangor, and was exhibited in The One Gallery of The One Academy in late August until early September 2019. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Designed entirely in Cinema 4D, 134340 fuses 3D polygons and with flat colors to bring out the simplicity of the design. The cameras and animation were done simply in 30fps without any plugins. The visual focuses on each shape's speeds and movements which were purposely designed for rhythmic fitting with the music. All object materials were produced in 2D cel shading, a cartoonish flat shading art style that can be achieved with Sketch and Toon Cel Shaders within Cinema 4D. SPECIFICATIONS / TECHNICAL PROPERTIES: 134340 is an animated music video that comes with 1 minute and 15 seconds runtime in mp4 format and 1920 x 1080 screen resolution. The project was published for my college student exhibition as my final college project, showcasing the final video, an A3 (297 x 420 mm) concept board poster and a 2A0 (1189 x 1682 mm) visual poster. To further promote 134340, several design elements from the music video were selected as individual arts and printed out as Kiss Cut stickers to the public for free. TAGS: Motion Graphics, Music Video, Fan Made, Cel Shading, Cinema4D, K-pop, 3D Animation, Space RESEARCH ABSTRACT: Prototype and pitching are my main research method for this project. I have experimented with animation in different software, then presented the demos with a series of questionnaires to the public via Google Forms and papers. Following the responses, I narrowed my focus into 2D Cel Shading in Cinema 4D to explore the art style which benefitted my work pace. In summary, technical skills shift quickly from time to time and there are no shortcuts to adapt one software easily at a time. CHALLENGE: There are limitations to what resources to experiment and compact with within the short period of time to complete a massive project. Also, not every art style compliments music the way it was intended to be in the first place and it is better to base on the audience perception instead of personal ones. ADDED DATE: 2021-02-23 03:14:43 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1: Student Lim Zi Quan (Digital Media Designer, 2019) Image #2: Student Lim Zi Quan (Digital Media Designer, 2019) Image #3: Student Lim Zi Quan (Digital Media Designer, 2019) Image #4: Student Lim Zi Quan (Digital Media Designer, 2019) Image #5: Student Lim Zi Quan (Digital Media Designer, 2019) Video Credits: Directed by: Lim Zi Quan Original Music & Sound Design: BTS Lyrics by: Pdogg, ADORA, Bobby Chung, RM, Martin Luke Brown, Orla Gartland, Suga, J-Hope Design: Lim Zi Quan Main Title Design: Lim Zi Quan Technical Director: Lim Zi Quan Animation: Lim Zi Quan Sound Design: Pdogg Composers: Pdogg PATENTS/COPYRIGHTS: 134340 project was done by Lim Zi Quan in August, 2019. Copyrights belong to Zi Quan Lim, 2019. |
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NAME: The One Academy PROFILE: The One Academy is one of Asia's leading lights in New Media and Communication Design/Education arena. Established for 29 years and continues to expand to cater to an overwhelming demand of education services. |
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134340 Fan Made Music Video Motion Graphic Design by Zi Quan Lim is Winner in Movie, Video and Animation Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Zi Quan Lim. · Click here to register inorder to view the profile and other works by Zi Quan Lim. |
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