RingCentral Message Video Phone Motion Design by Not Real

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DESIGN DETAILS
DESIGN NAME:
RingCentral Message Video Phone

PRIMARY FUNCTION:
Motion Design

INSPIRATION:
The video needed to communicate the user point of view, the product itself and some worthy features. The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.

OPERATION / FLOW / INTERACTION:
It's a video with no interaction or special operative instructions. Just hit Play!

PROJECT DURATION AND LOCATION:
The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1920 pixels x 1080 pixels at 24 frames per second

TAGS:
animation, design, 3D, CGI, ringcentral, video, software, motion graphics

RESEARCH ABSTRACT:
This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end. The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).

CHALLENGE:
In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates. Virtual communication tools became heroes in the everyday routine. Work can find us anywhere, anytime. The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app. The user was represented subjectively through hyper-realistic environments. The product, through the app's interface. The concepts, through more abstract scenes.

ADDED DATE:
2021-02-22 15:49:50

TEAM MEMBERS (19) :
Co-Creative & Art Director: Valeria Moreiro, Co-Creative & Animation Director: Milton Gonzalez, Executive Producer: Roberto Connolly, Production Assistant: Joana Cabrera, Designer: Luján Borzi, Designer: Josefina Llano, Designer: Macs Riedel, Designer: Sergio Fuego, Designer: Valeria Moreiro, Designer: Milton Gonzalez, Animator: Macs Riedel, Animator: Sergio Fuego, Animator: Joana Cabrera, Animator: Milton Gonzalez, Lighting & Shading: Valeria Moreiro, Rendering & Compositing: Milton Gonzalez, 3D Modeler: Nahuel Belich, 3D Modeler: RotoArt and Music & Sound Designer: Facundo Capece

IMAGE CREDITS:
All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.

Visit the following page to learn more: https://www.behance.net/gallery/107552809/Rin gCentral-Messag


CLIENT/STUDIO/BRAND DETAILS
NAME:
RingCentral

PROFILE:
RingCentral is a global provider of cloud enterprise unified communications and collaboration solutions. More flexible and cost-effective than legacy on-premise systems, RingCentral empowers today’s mobile and distributed workforces to be connected anywhere and on any device through voice, video, team messaging, collaboration, SMS, conferencing, online meetings, contact center, and fax. RingCentral provides an open platform that integrates with today’s leading business apps while giving customers the flexibility to customize their own workflows. RingCentral is a leader in the 2019 Gartner Magic Quadrant for Unified Communications as a Service Worldwide for the third consecutive year. RingCentral is headquartered in Belmont, California.



NOMINATION DETAILS

Ringcentral Message Video Phone Motion Design by Not Real is a Nominee in Movie, Video and Animation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Ringcentral Message Video Phone Motion Design by Not Real is Winner in Movie, Video and Animation Design Category, 2020 - 2021.



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