DESIGN NAME: Winghook Branding System
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: For the logo and the branding system development, the inspiration wasthe geometry, the precision, and the clean design of the product. For all the stationary materials, like business card for consultants and sellers, and also the packaging, it was explored the geometry of the logo, creating a pattern that can be easily applied in many spaces and executions of the brand.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: It was developed the branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s neither a nail, nor a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way.
Winghook is a Swedish designed product, that sells worldwide both in regular retail stores, but also you can buy it directly by its e-commerce (through their website and social media).
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Printing technologies
SPECIFICATIONS / TECHNICAL PROPERTIES: Personal card: 85 x 0,5 x 55 mm / Two color printing / 300g Canson C a Grain paper;
Craft box: 100 x 30 x 100 mm / 510g Gold Kraft cardboard;
Gift box: 80 x 20 x 80 mm / 360g Triplex paper;
Little Pack: 70 x 10 x 60 mm / 510g Gold Kraft cardboard.
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RESEARCH ABSTRACT: -
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ADDED DATE: 2021-02-22 11:57:21
TEAM MEMBERS (1) : Designer: Daniel da Hora
IMAGE CREDITS: Image #1 to #5: Creator Daniel da Hora, Variations, 2024.
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