QingJing Tea by Xue Jiang |
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| DESIGN NAME: QingJing PRIMARY FUNCTION: Tea INSPIRATION: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives. OPERATION / FLOW / INTERACTION: "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea. PROJECT DURATION AND LOCATION: The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent. Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of. SPECIFICATIONS / TECHNICAL PROPERTIES: Outer packaging 32mm x64mm x67mm Inner packaging 29mm x33mm x62mm TAGS: Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design. RESEARCH ABSTRACT: Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output. In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software. CHALLENGE: n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning. ADDED DATE: 2021-02-22 11:26:30 TEAM MEMBERS (5) : Creative Director:Xue Jiang, Designer:Jing Hu, Model Design:Mohan Liu, Illuetrator:Min Li and IMAGE CREDITS: Xue Jiang, 2020. |
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NAME: 869 School of Design PROFILE: 869 Design School is a private design education school in China. The goal is to build a world-class private design school with more than 3,000 graduates in the past 20 years. We are different from traditional education methods. The school mainly provides a platform for students, so the courses include international and domestic study tours, designing exhibitions, designing lectures, improving students' horizons and discovering their own advantages. |
| AWARD DETAILS | |
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Qingjing Tea by Xue Jiang is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Xue Jiang. · Click here to register inorder to view the profile and other works by Xue Jiang. |
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