Beat Coffee Re-Brand by Paul Meeuwsen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Beat Coffee PRIMARY FUNCTION: Re-Brand INSPIRATION: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality. OPERATION / FLOW / INTERACTION: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points PROJECT DURATION AND LOCATION: 3-6 months FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Augmented Reality SPECIFICATIONS / TECHNICAL PROPERTIES: Coffee bag printed, TAGS: brand, print, animation, audio design, social media RESEARCH ABSTRACT: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback. CHALLENGE: To create a customer focused fun brand clarity that was also in line with the principals that the company held. ADDED DATE: 2021-02-22 10:04:02 TEAM MEMBERS (5) : Paul Meeuwsen, Todd Watts, Cassy Bezeruk, Austin Davey and IMAGE CREDITS: Paul Meeuwsen, 2020. |
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| Visit the following page to learn more: http://beatcoffee.com.au | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beat Coffee PROFILE: Beat Coffee challenges you to think about what your endless search is and we encourage everyone to passionately pursue whatever drives them, whether it is coffee, art, music, work or even collecting teaspoons. So we raise our coffee cups to your endless search and we thank you for being a part of ours. |
| AWARD DETAILS | |
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Beat Coffee Re-Brand by Paul Meeuwsen is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Paul Meeuwsen. · Click here to register inorder to view the profile and other works by Paul Meeuwsen. |
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