Mminni Alcoholic Beverage Packaging by Wen Liu, Qiumin Chen and Weijie Kang |
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| DESIGN NAME: Mminni PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "MMINNI-X-lab&q OPERATION / FLOW / INTERACTION: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market. PROJECT DURATION AND LOCATION: 2020.02~2020.05 Shenzhen, China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 198.8mm* Depth 122.8mm* Height 122.8mm TAGS: X-lab, unknown, exploration, fashion, interaction, mixing RESEARCH ABSTRACT: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience! CHALLENGE: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market. ADDED DATE: 2021-02-22 07:51:48 TEAM MEMBERS (3) : Designer: Wen Liu , Designer: Qiumin Chen and Designer: Weijie Kang IMAGE CREDITS: Wen Liu, Qiumin Chen and Weijie Kang, 2020. |
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NAME: CHANGYU PROFILE: Yantai Changyu Co., Ltd. was formerly known as Yantai Changyu Brewing Company. It was China's first industrialized wine producer founded by Mr. Zhang Bishi, a patriotic overseas Chinese leader in modern China. In 1892, Zhang Bishi invested 3 million taels of silver to establish the Changyu Brewing Company in Yantai. The establishment of Changyu Company was recorded by the China Millennium Monument in Beijing as one of the four major events that occurred in China in 1892. So far, it has developed into a diversified group enterprise and is currently the largest wine producer in China and even Asia. |
| AWARD DETAILS | |
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Mminni Alcoholic Beverage Packaging by Wen Liu, Qiumin Chen and Weijie Kang is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Wen Liu, Qiumin Chen and Weijie Kang. · Click here to register inorder to view the profile and other works by Wen Liu, Qiumin Chen and Weijie Kang. |
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