Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yamamotoyama PRIMARY FUNCTION: Rebranded Tea Package INSPIRATION: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "YAMAMOTOYAMA&q OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-02-22 06:35:36 TEAM MEMBERS (4) : Art Direction: NOSIGNER (Eisuke Tachikawa) , Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako) , Client: YAMAMOTOYAMA Co.,Ltd. and IMAGE CREDITS: Photography: Sato Kunihiko |
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| Visit the following page to learn more: https://www.yamamotoyama.co.jp/index.htm |
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NAME: NOSIGNER PROFILE: NOSIGNER is a social design activist that drives social change towards a more hopeful future. The term NOSIGNER translates as professionals recognizing the "unseen", behind the form (NO-SIGN). The team think of design as a tool that enables people to form the best relations. Designers produce beautiful works, whereas NOSIGNER also brings out these "unseen" relations at the same time. The team look for clues within them that carry the possibilities for social change. The main goal is to design multidisciplinary strategies by seeking the highest quality within each design field such as architecture, product and graphic design. Throughout history, people have constantly evolved by creating. The design has become a powerful tool for those who desire change. NOSIGNER uses design as a gateway for those who hold the potential to change the future. This enables NOSIGNER team to explore possibilities of collaborations between like-minded people, it is able to explore the potentials for the future of humanity. |
| AWARD DETAILS | |
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Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Eisuke Tachikawa. · Click here to register inorder to view the profile and other works by Eisuke Tachikawa. |
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