Moose Piss Beer by Bruno Cintra |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Moose Piss PRIMARY FUNCTION: Beer INSPIRATION: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project was created to be the main part of the beer launch campaign. I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. OPERATION / FLOW / INTERACTION: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'. PROJECT DURATION AND LOCATION: 2 months. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Manual draw and graphic software like Photoshop, After Affects and Audition. SPECIFICATIONS / TECHNICAL PROPERTIES: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k. TAGS: Beer, Animation, Illustration, design, modern. RESEARCH ABSTRACT: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept. CHALLENGE: Choose a style that matches the product's proposal. ADDED DATE: 2021-02-18 23:19:11 TEAM MEMBERS (1) : Bruno Cintra IMAGE CREDITS: No copyrights. PATENTS/COPYRIGHTS: No patents. |
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| Visit the following page to learn more: https://vimeo.com/513094543 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hermoso Compadre PROFILE: Hermoso compadre is a Brazilian clothing brand. The company was founded in 2011, and its main audience is formed by young people. With products inspired by street wear, the brand has been gaining relevance every year since its launch. It is a digital company, and all of its sales come from its e-commerce. |
| AWARD DETAILS | |
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Moose Piss Beer by Bruno Cintra is Winner in Movie, Video and Animation Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Bruno Cintra. · Click here to register inorder to view the profile and other works by Bruno Cintra. |
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