Aura Minimalist Standing Fan by Marco Gallegos |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Aura PRIMARY FUNCTION: Minimalist Standing Fan INSPIRATION: The inspiration for this product comes from the idea that we can change the way we interact and assign value to everyday objects through the use of good design principles. The result is an unexpected design with a different choice of materials and unusual proportions. The new design creates a completely new user experience and changes the way users engage with the fan, which strengthens their emotional connection with the object. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Elegant and minimalist, Aura's design easily blends in with a variety of spaces and architectural styles. Aura's timeless design combines functionality and sustainability while a shift of scale offers a completely new user experience. With a height of 2.4 meters and a unique propeller geometry, Aura moves a large amount of air at low speeds, quietly filling the room with a soft pleasant breeze. OPERATION / FLOW / INTERACTION: Aura has an easy to use 5 speed controller. Its unique propeller geometry moves larger volumes of air at a slower speed than traditional fans, which creates a gentle breeze that conditions the air without being overwhelming. The frame has a swivel and tilt function which allows to control the direction of the air. The tilt function also makes Aura useful during the winter. When tilted upwards so that it faces the ceiling, the rotor head draws the cooler air from the floor to the ceiling, resulting in the warmer air to be pushed back down into the room. In physics, this process is referred to as destratification. In rooms with high ceilings there can be a temperature difference of up to 1 degree Celsius per meter between different layers of air. AURA can counteract this effect and balance the air temperature in the room. Aura comes with a snap-on propeller guard if additional protection is needed. PROJECT DURATION AND LOCATION: First concept idea 2012 Product Development was done between September 2019-January 2021 FITS BEST INTO CATEGORY: Furniture Design |
PRODUCTION / REALIZATION TECHNOLOGY: Aura's materials were carefully selected for their beauty, longevity and sustainability to create an item that will age well over time and that is respectful to the environment. Attentive care was put into even the smallest details to make sure Aura lasts for generations. The rotor blades are crafted through the layering and bending of birch and ash veneers. This plywood construction celebrates the craft of master woodworkers while allowing the blades to maintain their shape over time. A powder coated aluminum frame makes for a lightweight construction that is durable and easy to assemble. The solid ash wood legs can be effortlessly dismounted for ease of transportation. Attentive care was put into even the smallest details to make sure Aura lasts for generations. The rotor blades are crafted through the layering and bending of birch and ash veneers. This plywood construction celebrates the craft of master woodworkers while allowing the blades to maintain their shape over time. A powder-coated aluminum frame makes for a lightweight construction that is durable and easy to assemble. The solid ash wood legs can be effortlessly dismounted for ease of transportation. SPECIFICATIONS / TECHNICAL PROPERTIES: -Height - 240cmm -Footprint-120cm (diameter) -Propeller Diameter- 71cm -Weight-15 kg -Motor-Energy-effici TAGS: Minimal, Fan, Craftsmanship, Furniture, Luxury RESEARCH ABSTRACT: This design was born as a response to our society's wasteful consumer habits, where objects are often bought and quickly discarded because of their lack of emotional value. Understanding the objects we live with means to build up a relationship with them. I started the design process by analyzing the common standing fan and its context. What is its main function? How is it used ? What is it made of? Why was it made that way? What is our relationship with the object? How can it be improved? CHALLENGE: The challenge was to move away from predefined product typologies and the static design languages of everyday objects. In order to create a product with a higher emotional value, the re-design of the fan involved a straightforward construction where all parts of the fan were re-thought, and in the process, stripped to the bare minimum: cage, propeller, base, motor components. A shift of scale and a carefull selection of materials change the way we interact with the fan, creating better user-object empathy and a prolonged appreciation for the presence of this object in our everyday lives. ADDED DATE: 2021-02-18 10:50:08 TEAM MEMBERS (1) : Marco Gallegos IMAGE CREDITS: Image Credits: All images -Copyright This That and The Other GmbH PATENTS/COPYRIGHTS: TTATO is a registered trademark. Aura's design is a registered community design under the European Intellectual Property Office. Design No 006628574-0001. Marco Gallegos/ This That and The Other GmbH |
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| Visit the following page to learn more: https://ttato.design/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: TTATO PROFILE: TTATO is at home in Berlin. We see ourselves as a design-oriented brand that focuses on the art of a conscious life. We believe in artful functionality. Our pieces are designed with this balance in mind and as a result, each piece is reminiscent of the clean lines found in nature. Lines that seamlessly integrate into the everyday lives of their users. We believe in “less is more” and the idea that good design can create emotional connections and lasting appreciation for the presence of a finely crafted item within our space. We design and produce sustainable, high-quality furniture with a timeless look and an emotional feel. |
| AWARD DETAILS | |
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Aura Minimalist Standing Fan by Marco Gallegos is Winner in Furniture Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Marco Gallegos. · Click here to register inorder to view the profile and other works by Marco Gallegos. |
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