Colorsport Packaging by Xiaomi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Colorsport PRIMARY FUNCTION: Packaging INSPIRATION: The product design of this high tech sports watch has 120 different dial designs, 117 sports modes, 24 hour heart rate monitoring, AI voice control, etc. Product functions are flexible and changeable, adapting to the various needs of different people. The packagings hope to express this flexibility, vitality and adaptability. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The product design of this high tech sports watch is designed for a new generation of people who advocate sports and health.Product functions are flexible and changeable, adapting to the various needs of different people. The packagings hope to express this flexibility, vitality and adaptability. There are different styles of patterns and color matching designs for different colors of this product separately, and at the same time the packaging can show consistency. OPERATION / FLOW / INTERACTION: The packaging design hopes to show its diversity with rich colors and flexible patterns, so each package has its own color scheme and pattern design. The packaging design fully demonstrates the young positioning and sports vitality of the product. The uniform layout of the product name on the front of the packaging envelope and the icon design of the side-related functions ensure seriality and consistency, but the hollowing on the front and the side layout of each envelope are different, which increases flexibility. PROJECT DURATION AND LOCATION: June 2020 Bejing and finished in November in Beijing, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the printing process, packaging combined with embossing, UV and other printing processes, and make each package full of texture. The whole series of packaging can produce different visual effects in offline shelf display, and stand out. SPECIFICATIONS / TECHNICAL PROPERTIES: Width68.5mm x Depth35.7mm x Height277.5mm TAGS: digital watch, packaging, sport, colorful, pattern RESEARCH ABSTRACT: Mi Watch Color Sport, a product that is aiming at the young who are fashion-oriented, has a 1.56" high-definition crisp and clear display screen. With a 12nm GPS chip built-in, the watch can do the tracking up to 50 hours during your workout, and the Firstbeat professional algorithm can even serve for 117 workout modes. This NFC-enabled watch supports function in contactless cards, such as access control cards, and bus cards. Furthermore, 24-hour heart rate monitoring, up to 16 days long-lasting standby, and compatible with Mi AI are all the specialty of this watch. CHALLENGE: The packagings hope to express this flexibility, vitality and adaptability. There are different styles of patterns and color matching designs for different colors of this product separately, and at the same time the packaging can show consistency. This packaging also hopes to explore new design fields and directions for electronic product packaging. ADDED DATE: 2021-02-16 11:23:14 TEAM MEMBERS (3) : Creative Director: Lu Chen, Graphic Designer: Jiangpeng Su, Lei Zhao, Chao Yan and Packaging Structure Designer: Zhizhuang Song IMAGE CREDITS: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Lei Zhao Chao Yan Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Lei Zhao Chao Yan Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Lei Zhao Chao Yan Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Lei Zhao Chao Yan Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Lei Zhao Chao Yan PATENTS/COPYRIGHTS: Copyrights belong to Xiaomi, 2020 |
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NAME: Xiaomi PROFILE: Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the coolest company in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. |
| AWARD DETAILS | |
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Colorsport Packaging by Xiaomi is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Xiaomi. · Click here to register inorder to view the profile and other works by Xiaomi. |
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