Lezai Dental Clinic Logo and Brand Identity by Guangzhou Cheung Ying Design Co., Ltd. |
Home > Winners > #117574 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Lezai Dental Clinic PRIMARY FUNCTION: Logo and Brand Identity INSPIRATION: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth. OPERATION / FLOW / INTERACTION: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism. PROJECT DURATION AND LOCATION: The project started in October 2019 and finished in February 2020 in Guangzhou. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space. SPECIFICATIONS / TECHNICAL PROPERTIES: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual. TAGS: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design RESEARCH ABSTRACT: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand. CHALLENGE: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience. ADDED DATE: 2021-02-05 08:40:14 TEAM MEMBERS (3) : Creative Director: Zhiji Dong, Designer: Lu Gu and IMAGE CREDITS: Guangzhou Cheung Ying Design Co., Ltd., 2020. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Guangzhou Cheung Ying Design Co., Ltd. PROFILE: Guangzhou Cheung Ying Design Co.,Ltd. is a professional organization offering comprehensive and creative designs. It focuses on personalized brand experience and imbeds design thinking into various fields, which is to provide accurate and effective design language and visual solutions for brand establishment and application communication. They have no fixed model, no fixed style, and no fixed boundaries. Their unique, flexible and smart model affects their design thinking and project operations. Through the integration capability of multi-dimensional excavation of the brand's unique DNA, they create a brand that resonates with people while allowing the brand to have sustainable competitiveness in a diversified market. |
| AWARD DETAILS | |
 |
Lezai Dental Clinic Logo and Brand Identity by Guangzhou Cheung Ying Design Co., Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Guangzhou Cheung Ying Design Co., Ltd.. · Click here to register inorder to view the profile and other works by Guangzhou Cheung Ying Design Co., Ltd.. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Guangzhou Cheung Ying Design Co., Ltd's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
