DESIGN NAME: Self Help Graphics and Art
PRIMARY FUNCTION: Rebranding
INSPIRATION: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
SPECIFICATIONS / TECHNICAL PROPERTIES: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
TAGS: Grid, Geometric, Typeface, Typographic
RESEARCH ABSTRACT: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
CHALLENGE: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
ADDED DATE: 2021-02-02 06:45:52
TEAM MEMBERS (1) : David Jimenez
IMAGE CREDITS: David Jimenez, 2020.
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