DESIGN NAME: Vitra RimEx Wall Hung Series
PRIMARY FUNCTION: Easy Cleaning WC
INSPIRATION: The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
OPERATION / FLOW / INTERACTION: This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
PROJECT DURATION AND LOCATION: Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
FITS BEST INTO CATEGORY: Movie, Video and Animation Design
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PRODUCTION / REALIZATION TECHNOLOGY: %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
SPECIFICATIONS / TECHNICAL PROPERTIES: 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
TAGS: Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
RESEARCH ABSTRACT: Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
CHALLENGE: The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
ADDED DATE: 2021-02-02 05:47:03
TEAM MEMBERS (15) : Agency - Digital Panorama, CG Supervisor - Emre GOREN, CG Artist - Serhat GUMUS, CG Artist Yusuf ERGIN, CG Artist - Mert KOSE, CG Artist - Kaan AZOV, 3D Modeling - Teberdar GURBEY, 3D Modeling - Arin ARICI, Account Manager (Agency) - Pinar DINCER, Account Specialist (Agency) - Gozde MENTESE, Account Director (Agency) - Sevilay KOP, IT (Agency) - Kaan METEER, , and
IMAGE CREDITS: Digital Panorama, 2020.
PATENTS/COPYRIGHTS: Copyrights belong to VitrA Eczacibasi, 2019
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