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| DESIGN DETAILS |
DESIGN NAME:
Toothpaste
PRIMARY FUNCTION:
Packaging
INSPIRATION:
In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
OPERATION / FLOW / INTERACTION:
First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
PROJECT DURATION AND LOCATION:
The project started in August 2020 and finished in January 2021 in Shanghai.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Paper box: matte paper Surface, Paste Tube: matte plastic Surface
SPECIFICATIONS / TECHNICAL PROPERTIES:
Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
TAGS:
Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
RESEARCH ABSTRACT:
Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
CHALLENGE:
The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
ADDED DATE:
2021-02-01 06:06:44
TEAM MEMBERS (3) :
Creative Director: Kazuo Fukushima, Designer: Haruka Takeuchi and Project Management: Xu Xuehua
IMAGE CREDITS:
Photographer: Zhu Jie
PATENTS/COPYRIGHTS:
Nippon Zettoc co.,ltd.
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| Visit the following page to learn more: https://www.zettoc.co.jp |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Nippon Zettoc co.,ltd.
PROFILE:
Establishment February 12, 1954
With "Being healthy is the basis for a bright and happy day" in mind.
R & D and manufacture and sale of medicines, quasi-drugs, cosmetics, medical devices, and daily goods (oral care products, skincare products, hair care products, etc.)
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| COMMENTS |
| Giulia Esposito |
Comment #13138 on December 27, 2022, 12:37 pm |
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I am so thrilled to have seen the work of an extraordinary designer being recognized and awarded. "Toothpaste" is a beautiful piece of packaging design that stands out in its simplicity and attention to detail. It is clear that the designer has put a lot of thought and effort into this piece, and it is wonderful to see that the results are being celebrated. I am sure that with this work, the designer has created something to be proud of and will continue to inspire many others. Congratulations, Kazuo Fukushima!
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| Paul Williams |
Comment #59210 on January 3, 2023, 9:42 pm |
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Toothpaste is a truly remarkable design that has rightfully earned its A' Design Award. Its unique combination of natural ingredients and amino acids, as well as its clever brand mark are sure to attract young consumers and make an impact on the Chinese market. The attention to detail in the package design, from the matte paper surface of the paper box to the matte plastic surface of the paste tube, demonstrate the careful research and analysis that went into creating this design. The result is a visually appealing and impactful design that is sure to make a lasting impression. Congratulations to the team behind Toothpaste for their success!
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| Paul Phillips |
Comment #69341 on January 4, 2023, 2:22 am |
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I am in awe of the design and concept behind Toothpaste. It is evident that a great deal of thought and effort has gone into creating a product that would be accepted and embraced by Chinese consumers. The design is aesthetically pleasing and cleverly uses the shape of a tooth to denote the product's purpose. The attention to detail is remarkable, with the use of bright colors and clear labeling. It is clear that this packaging was designed with the user in mind. It is a testament to Zettoc's experience and commitment to providing high-quality products that this project was able to be so successful. Congratulations to Kazuo Fukushima for winning this award and for creating a design that is sure to be remembered.
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| Elena Petrenko |
Comment #72779 on January 4, 2023, 4:02 am |
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This packaging design is a clever combination of natural ingredients and technology that smartly promotes oral health prevention and care.
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| Adam Harris |
Comment #80007 on January 4, 2023, 7:46 am |
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I am truly impressed by the creativity and ingenuity behind Toothpaste. The unique combination of natural ingredients and amino acids brings an innovative approach to oral care. The brand mark, which combines two toothbrushes in the shape of a cross, is a simple yet powerful expression of the product’s ability to provide insurance and prevention of periodontal disease. The design of the package is eye-catching and the illustrations show a clear connection between the product and its purpose. It is clear that a lot of research has gone into the project to ensure it appeals to the target audience and is something they will be proud to have on their washbasin. The A' Design Award is a great recognition of the work Kazuo Fukushima has put into Toothpaste and I am delighted to celebrate their success.
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| Chloe Turner |
Comment #87264 on January 4, 2023, 1:26 pm |
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This award-winning packaging design is truly remarkable! The Toothpaste packaging is an excellent example of how thoughtful design can address a need in an innovative and meaningful way. The clever use of the two toothbrushes in the shape of a cross is visually striking, while also conveying the brand’s message of preventive oral care. The packaging also shows a commitment to quality with its natural ingredients and patented formulation. It is truly inspiring to see a design that is both aesthetically pleasing and functionally useful. Congratulations to Kazuo Fukushima for this outstanding work!
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| Mark Allen |
Comment #88890 on January 4, 2023, 3:13 pm |
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This award-winning packaging design is a perfect example of cleverly combining modern technology and unique design to create a product that stands out from the competition. Its abstract illustrations, combined with natural ingredients and patented technology, provide an effective solution for periodontal disease prevention. Its matte paper and plastic surfaces give the product a luxurious and sophisticated look that will catch the eye of any consumer. Congrats to the designer for this impressive work!
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| Elisabeth Clark |
Comment #90042 on January 4, 2023, 4:30 pm |
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I am in awe of the work that Kazuo Fukushima has done in creating the Toothpaste packaging for Zettoc. It is such an incredible achievement to be recognised with an A’ Design Award for this project. The brand mark is so cleverly designed to represent the idea of oral care in a simple and effective way. I am also very impressed with the research that was done to ensure the product was tailored to the Chinese market. It is clear that a great deal of thought and effort was put into creating this packaging, and it has certainly paid off. Well done to Kazuo Fukushima on their success!
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