Tongchuang Design Packaging by Yongjun Chen |
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| DESIGN NAME: Tongchuang Design PRIMARY FUNCTION: Packaging INSPIRATION: The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales. OPERATION / FLOW / INTERACTION: Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales. PROJECT DURATION AND LOCATION: 2020 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 200mm*Depth 82mm*Height 249mm TAGS: Experience the novelty, the characteristic ink printing, reduce pollution, green environment RESEARCH ABSTRACT: Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales. CHALLENGE: Minimalist design, simple and mature process, easy to use for production. ADDED DATE: 2021-01-21 02:38:36 TEAM MEMBERS (5) : Jiajia Li，, Yongjun Chen,, Cong Fan,, Chengri Tang, and Zhiguo Liu IMAGE CREDITS: Yongjun Chen, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Technology University PROFILE: Shenzhen Technology University (SZTU) is a public institution of higher education established by Guangdong Province and Shenzhen Municipality with a sound beginning and high standards. To meet the urgent demand from the advanced manufacturing industry locally and nationally, SZTU is obligated to cultivate talents with spirit of craftsman such as senior engineers and designers. SZTU aims to establish itself as an open and innovative international university with Chinese characteristic and global outlook. |
| AWARD DETAILS | |
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Tongchuang Design Packaging by Yongjun Chen is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Yongjun Chen. · Click here to register inorder to view the profile and other works by Yongjun Chen. |
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