United Cinemas Parcocity Urasoe Cinemacomplex by Shuwa Tei and Kunihisa Akiyama

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DESIGN DETAILS
DESIGN NAME:
United Cinemas Parcocity Urasoe

PRIMARY FUNCTION:
Cinemacomplex

INSPIRATION:
This movie theater is located in Urasoe City, Okinawa Prefecture, Japan. Okinawa has experience of war, it is the only prefecture take place the battle in Japan. Team members want people lives here overcome the memories with futuristic design by using Line motif. Also the lines imply history, the past and future is continuous and direction to the hopeful future. In recent years, many commercial designs, including entertainment, have come together with organic materials and simple spatial expressions. We once again thought about redesigning it with the theme of futuristic design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This movie theater is the flagship of our movie theater chain, which has 3 types of special movie format theaters, Imax, 4dx, and ScreenX, and 8 ordinary movie theaters. The size of the Imax is one of the largest in western Japan.

OPERATION / FLOW / INTERACTION:
We have introduced three latest movie formats so that many customers visiting Okinawa's largest commercial facilities can experience various movies. We have created the largest, most advanced, and best facilities so that they can be used not only by people in Okinawa but also by travelers from afar.

PROJECT DURATION AND LOCATION:
This project started in 2016 and opening in 2019, located in Urasoe-city Okinawa Japan. Okinawa has a population of 1,457 million, which is unusual for Japan's prefecture, to grow in population and the younger generation. This movie theater opened with one of the largest shopping center in the prefecture. The surrounding area is a promising area where yacht harbors and resort hotel developments are being carried out and housing development is planned on the coastline in the future.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Imax laser system, 4dx system, ScreenX system, Full Automation projection system, Digital signage system, Bems Gem2, Led line multi-colored lighting system, Sony Theater management system.

SPECIFICATIONS / TECHNICAL PROPERTIES:
12screens, 5,481sqm, total capacity 1655 seats. One Imax theater one 4dx theater one ScreenX theater and 8 regular theater. One back stage dressing room, projection room and back room for staff. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is Takenaka Corporation, a major general contractor. They got ISO certification ISO9001.

TAGS:
Cinema, Cinema Complex, Movie Theater, Near Future, Curve, Zigzag, Led line lighting, Imax,4dx,ScreenX,

RESEARCH ABSTRACT:
The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is the anchor and symbol of this huge commercial complex, opening up the cinema main facade and welcoming guests with a design that clearly has a futuristic feel that is different from other tenants.

CHALLENGE:
With advanced acoustic design, such as the structure that supports the vast space of Japan's largest Imax theater, and the thickness of the floor slab is more than three times the normal thickness in order to eliminate the vibration generated by Imax and 4dx. Structural calculation has been performed. Many times the painter repainted and putty to finish the curve in the lobby beautifully. The straightness of the Led indirect lighting requires a higher level of putty and paint than before.

ADDED DATE:
2021-01-13 06:21:07

TEAM MEMBERS (9) :
Chief Interior Designer:Shuwa Tei, , Interior Designer:Kei Sagara,, Graphic Designer:Rei Ishii,, Archtectect:Hironobu Imamura,, Mechanical and Electric:Nao Uda, Lighting Chief Designer:Shinji Yamaguchi, , Lighting Designer:Yayoi Aota,, Director: Kunihisa Akiyama, and Project Manager:Takahiro Suefuji,

IMAGE CREDITS:
Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,

Visit the following page to learn more: https://www.unitedcinemas.jp/urasoe/index.htm l


CLIENT/STUDIO/BRAND DETAILS
NAME:
United Cinemas Co.,Ltd.

PROFILE:
United Cinemas has a history of being founded in the UK by Hollywood majors Paramount and Universal in 1985 and starting as a Japan branch of a chain store that has expanded around the world, including Europe. Currently, it is managed with the capital unique to each country. The expansion in Japan has expanded every year from the first store that opened in Otsu, Shiga Prefecture in 1996.IMAX has 8 screens, ScreenX has 3 screens, 4DX has the largest number of 21 screens in Japan, 1 screen for the first dining cinema in Japan, and also operates art screens and animation screens. At our movie theaters, we think about the concept for each store and change the design. That is because there is an idea that a movie theater should be built that meets the needs of the local people and the concept of commercial facilities. We carefully consider the characteristics of commercial facilities and regions, consider whether the design style and philosophy of architects and designers match the concept of commercial facilities and the design direction we seek, and select designers for each property. We employ not only space designers but also leading designers such as graphic designers, textile designers, and lighting designers for each property. This act is to create a new movie theater that suits the times. Now, Our Cinema chain has 43 cinemas / 389 screens / 73,672 seats in Japan. A Capital of one hundred million yen. 2,400 employees. Established in 1993. Shareholder Lawson Entertainment,inc.



NOMINATION DETAILS

United Cinemas Parcocity Urasoe Cinemacomplex by Shuwa Tei and Kunihisa Akiyama is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

United Cinemas Parcocity Urasoe Cinemacomplex by Shuwa Tei and Kunihisa Akiyama is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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COMMENTS
Giulia Esposito Comment #13001 on December 27, 2022, 11:51 am
It is truly inspiring to see a design be recognized with such an esteemed award. This Cinemacomplex is a prime example of how interior space and exhibition design come together to create a truly unique experience. The attention to detail and thought put into the design is evident, and it is clear that this work has been created with care and consideration. Every aspect of the design has been carefully crafted with the user experience in mind, and the result is a space that is both inviting and impressive. The design is sure to make any movie-goer feel welcomed and comfortable. It is a success that deserves to be celebrated. Congratulations to Shuwa Tei and Kunihisa Akiyama for their accomplishment!
Paul Williams Comment #58860 on January 3, 2023, 9:32 pm
The United Cinemas Parcocity Urasoe is an outstanding display of creative design brilliance. A masterful blend of modern and futuristic elements, the design of this cinemacomplex is truly remarkable. The team has used organic materials and simple spatial expressions to create a space that is both inviting and awe-inspiring. From the vast Imax theater to the intricate acoustic design, the attention to detail is evident throughout. The impressive Led indirect lighting gives the space a unique, futuristic feel, while the Bems Gem2 and Sony Theater management systems ensure a smooth running operation. The result is an awe-inspiring and unforgettable experience. Congratulations to Shuwa Tei and Kunihisa Akiyama for this truly remarkable achievement!
Paul Phillips Comment #68904 on January 4, 2023, 2:10 am
I am absolutely in awe of the amazing design of United Cinemas Parcocity Urasoe. It is truly remarkable that this movie theater is the flagship of its chain, with three types of special movie format theaters, Imax, 4dx, and ScreenX, and 8 ordinary movie theaters. The size of the Imax is one of the largest in western Japan, making it a truly unique and luxurious experience. Every detail of this design has been carefully thought out to create a comfortable and enjoyable atmosphere for movie goers. I can only imagine how wonderful it must be to experience this impressive movie theater. Truly, it is a masterpiece of interior space and exhibition design that deserves to be celebrated.
Elena Petrenko Comment #72342 on January 4, 2023, 3:49 am
This award-winning work is a stunningly futuristic design that seamlessly combines advanced technology and organic materials to create an immersive and unique movie-going experience.
Adam Harris Comment #79501 on January 4, 2023, 7:28 am
It is a pleasure to celebrate the success of this award-winning work. United Cinemas Parcocity Urasoe is a fantastic example of excellent design and innovative thinking, creating a truly unique experience for visitors. The attention to detail and dedication to creating a futuristic atmosphere is really impressive and has clearly paid off. Congratulations to the designers!
Chloe Turner Comment #86838 on January 4, 2023, 1:04 pm
The United Cinemas Parcocity Urasoe is a truly captivating design that truly speaks to the heart of the viewer. The futuristic design of the complex is beautiful, with the use of lines to create a sense of continuity and hope for the future. It is a great representation of the resilience of the people of Okinawa and their ability to overcome the memories of the war. The use of organic materials and a simple spatial expression is a creative touch that further reinforces the futuristic theme. It is a great example of how to merge entertainment, design, and history into a single captivating masterpiece. I applaud Shuwa Tei and Kunihisa Akiyama on their great accomplishment and their success in winning the A' Design Award.
Mark Allen Comment #88536 on January 4, 2023, 2:50 pm
This award-winning work is a remarkable achievement that exemplifies the power of design to create a unique space. The use of line motifs to express the history of the location while conveying a futuristic feel is truly impressive. Moreover, the advanced acoustic design, full automation projection system, digital signage system and lighting systems all come together to create an immersive experience that celebrates the history of the location while giving a glimpse of the future. Congratulations to this amazing design team on their well-deserved success!
Elisabeth Clark Comment #89678 on January 4, 2023, 4:06 pm
As a design enthusiast, I am very impressed by the work of Shuwa Tei and Kunihisa Akiyama on United Cinemas Parcocity Urasoe. The use of unique, futuristic designs combined with organic materials and simple spatial expressions is wonderful. It is clear that they put a lot of thought and research into the design in order to create a space that truly stands out and is memorable. The use of the line motif to connect the past and future while providing a sense of hope is really inspiring. Overall, the design of this Cinemacomplex is truly remarkable and deserves to be recognized with the A' Design Award.

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