DESIGN NAME: RYC Brand Identity
PRIMARY FUNCTION: Visual Upgrade
INSPIRATION: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.
The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
OPERATION / FLOW / INTERACTION: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
PROJECT DURATION AND LOCATION: Guangzhou,Guangdong Province,China,January 1th,2020
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
SPECIFICATIONS / TECHNICAL PROPERTIES: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
TAGS: Responsible, Young, Creative, Brand, Corporate Identity
RESEARCH ABSTRACT: Ruoyuchen's 10th anniversary, brand vision upgrade
CHALLENGE: Find a suitable design language to reflect industry attributes and corporate culture.
ADDED DATE: 2020-12-14 09:36:41
TEAM MEMBERS (7) : Fengnan Lin, Xiulin Chen, Jingxia Huang, Liqing Xian, Ziyang Zhuang, Yingqiang Zhang and Liqiong Yang
IMAGE CREDITS: Image #1: Designer Fengnan Lin,2019.
PATENTS/COPYRIGHTS: Guangzhou Ruoyuchen Technology Co., Ltd.
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