Theodorus File Box Design and Branding by Kazuaki Kawahara |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Theodorus File Box PRIMARY FUNCTION: Design and Branding INSPIRATION: We developed the name "Theodorus" UNIQUE PROPERTIES / PROJECT DESCRIPTION: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces. OPERATION / FLOW / INTERACTION: Our roles in this project included product design, naming, logo design and branding for the file boxes. PROJECT DURATION AND LOCATION: The project started in March 2020 and finished in October 2020 in Japan. |
PRODUCTION / REALIZATION TECHNOLOGY: It is made of corrugated cardboard with printed paper stuck together on both sides. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 270mm x Depth 102mm x Height 310mm TAGS: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange RESEARCH ABSTRACT: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle. CHALLENGE: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use. ADDED DATE: 2020-11-28 10:53:30 TEAM MEMBERS (1) : Art Director/Designer : Kazuaki Kawahara IMAGE CREDITS: Kazuaki Kawahara, 2020. PATENTS/COPYRIGHTS: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan |
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| Visit the following page to learn more: https://www.latona-m.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Theodorus PROFILE: Theodorus is a stationery brand developed by S-TEC Inc., a Japanese company that processes precision components such as aerospace parts using state-of-the-art technology. Theodorus was a lifelong supporter of his brother, a giant star of post-impressionism, Vincent van Gogh. Theodorus for Vincent is as close and important as the moon for the earth. "Theodorus” sometimes support your office work and sometimes make interior design brilliant. Overlaid on Theodorus' existence for Vincent, it is time to you… |
| AWARD DETAILS | |
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Theodorus File Box Design and Branding by Kazuaki Kawahara is Winner in Art and Stationery Supplies Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Kazuaki Kawahara. · Click here to register inorder to view the profile and other works by Kazuaki Kawahara. |
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