Ipetta Brand Identity by Yue Dong |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ipetta PRIMARY FUNCTION: Brand Identity INSPIRATION: In 2016 I was involved in a project on stray pet solutions in Shanghai, China, providing UI/UX design for the project. This was an opportunity for me to continue to focus on the current state of pets' lives. In 2017-2018, I was given this opportunity by my professors at the school and Ipetta from a business perspective to design the brand identity for this brand. So I provided design services for this pet insurance brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a brand identity system designed for China's first technology company to focus on actuarial and claims processing services for pet insurance. The brand has an extensive range of services and is designed in both English and Chinese. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project began in Shanghai, China in July 2017, was completed in 2018, and was commercially launched in 2018. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Brand, Identity, VI, Graphic Design, Student Work, Pet RESEARCH ABSTRACT: - CHALLENGE: It is the first technology company in China to focus on actuarial and claims services for pet insurance. The birth of the brand means establishing a target group in a new market and opening up sales channels, as well as creating a new consumer mindset for insurance consumers and pet owners. ADDED DATE: 2020-11-01 05:20:01 TEAM MEMBERS (5) : Designer: Yue Dong, Instructor: Jing Ai, Cooperating companies., Shanghai New Concept Insurance Brokers Ltd. and Shanghai Ipetta Network Technology Co. IMAGE CREDITS: Yue Dong, 2020. |
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| AWARD DETAILS | |
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Ipetta Brand Identity by Yue Dong is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Yue Dong. · Click here to register inorder to view the profile and other works by Yue Dong. |
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