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DESIGN DETAILS |
DESIGN NAME: Target
PRIMARY FUNCTION: Campaign and Sales Support
INSPIRATION: in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
UNIQUE PROPERTIES / PROJECT DESCRIPTION: STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Target Campain, Out of home, Mailing, Campaing design, strategy
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2020-10-02 11:23:03
TEAM MEMBERS (1) :
IMAGE CREDITS: Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden
PATENTS/COPYRIGHTS: Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020
We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.
is in Documents.
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Visit the following page to learn more: https://www.brainartist.de/beweise/ |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Brainartist GmbH
PROFILE: BRAINARTIST was founded in 1992 and is owner-managed, fast, compact, efficient and – with all its ingenuity – never top-heavy. Born from the idea of having something special for the customer, namely the best ideas – for strategic brand management, creative design solutions and imaginative presentations at the POS.
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COMMENTS |
Giulia Esposito |
Comment #12770 on December 27, 2022, 10:34 am |
I am so inspired by Ralf Kauffmann's work on the "Target" campaign and sales support! It is clear that it was designed with great creativity and an eye for detail, making the message of the campaign truly stand out. The design elements chosen are fresh and modern, making it so memorable. The entire campaign is a perfect example of how to cleverly use design to make an impact. I'm so impressed with the way the designer was able to capture the essence of the campaign and sales support in such a unique and effective way. Congratulations to Ralf Kauffmann for such an impressive work!
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Paul Phillips |
Comment #68156 on January 4, 2023, 1:48 am |
What a fantastic work by Ralf Kauffmann! Their campaign and sales support for STEITZ SECURA is a great example of eye-catching, challenging and unusual design in the industry. The message of wanting only "the best" for customers is loud and clear. From the revision of communication in all areas, from online, social media, B2B, trade fair and POS, it is evident that the designer has put a great amount of effort and thought into this project. It is no wonder that this work has been awarded the A' Design Award - a true testament to the creativity and skill of the designer. Well done!
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Elena Petrenko |
Comment #71602 on January 4, 2023, 3:28 am |
This work is an innovative, eye-catching, and thought-provoking example of successful repositioning in the market.
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Chloe Turner |
Comment #86142 on January 4, 2023, 12:29 pm |
I'm absolutely in awe of the genius behind this award-winning work. The concept of contrasting images of boxers etc. paying high respect to each other is truly remarkable. It's a brilliant use of symbolism to showcase the importance of acknowledging each other's performance. The execution of the design is outstanding, and the use of colours, textures and shapes bring the concept to life. It's a powerful and thought-provoking piece of work that deserves the highest level of recognition.
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