DESIGN NAME: Nefer
PRIMARY FUNCTION: Perfume
INSPIRATION: nefer is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.
OPERATION / FLOW / INTERACTION: Luxurious and sophisticated 3D-printed perfume bottle, The volumetry is of this exclusive fragrance is 90 ml 3 fl. oz
PROJECT DURATION AND LOCATION: Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: 3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.
SPECIFICATIONS / TECHNICAL PROPERTIES: Box Dimensions: Max-Height: 12 Cm, Max-Width: 9 Cm, Max-Length: 19 Cm / Bottle Dimensions: Max-Height: 16 Cm, Max-Width: 6 Cm, Max-Length: 6 Cm
TAGS: Perfume packaging, Egyptian, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Italian Packaging Design
RESEARCH ABSTRACT: "nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
CHALLENGE: To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.
ADDED DATE: 2020-09-30 21:35:11
TEAM MEMBERS (2) : Product Design & Packaging: Amr Ibrahim Mousa/ and Art Direction: Amr Mousa, Anas Belekhbizi
IMAGE CREDITS: Amr Ibrahim, 2020.
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