Remember Me Business Card by Sung Ho Nam |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Remember Me PRIMARY FUNCTION: Business Card INSPIRATION: While Contemplating to improve business cards as a more valuable means of communication, we found a common point between the protagonist of the business card and the endangered animals being forgotten because of indifference. With this in mind, we designed business cards based on endangered species. This is because endangered species were a good material to help people worry about things that are being forgotten. Besides, this project was an opportunity to draw attention to endangered species. UNIQUE PROPERTIES / PROJECT DESCRIPTION: ‘Remember Me’ is business cards developed to keep memories of the person and endangered species in business cards. These cards contain images of 28 endangered species shouting to remember them, and these animals are a material to induce compassion for the being forgotten. ‘Remember Me’ is designed so that the names of people and endangered species are exposed at the same time. The word ‘remember’ inserted in front of these names reminds people of their concern for these two forgotten beings. OPERATION / FLOW / INTERACTION: This business card has a bookmark and a memo paper function, both of which are ultimately devices for maintaining a memory of the business card's protagonist and endangered species. The bookmark function helps the names of the protagonists and endangered species in business cards be exposed from time to time, and the memo paper function helps to keep the memories of the other person longer through the transmission of sincerity and heart. PROJECT DURATION AND LOCATION: This project started from November 2019 and finished in March 2020. The design is done in Seoul, production in Seoul. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Designed in the shape of an endangered species, this business card is the same size as a regular business card, but the shape is slightly different depending on the animal type. This product is printed with soybean oil which is less environmentally polluted and is specially cut to be used as a bookmark. The back of the card is designed so that you can write small notes or letters. SPECIFICATIONS / TECHNICAL PROPERTIES: 52x74mm (duplex offset printing on matte paper) TAGS: Memory, Endangered species, Environmental protection, Sustainability, Business card RESEARCH ABSTRACT: Initially, our goal was to improve business cards as a more valuable means of communication. While planning business cards based on endangered species that are being forgotten from people's memories, we came to the idea of expanding this project into a campaign to inform the public about endangered species. Because we thought that such an attempt could be a great opportunity to arouse public interest in endangered species beyond improving the one-off shortcomings of business cards. CHALLENGE: Business cards are likely to be exchanged non-face-to-face in the near future. The next challenge is to create a new justification for having to use offline business cards in the rapidly changing trend of the times. ADDED DATE: 2020-09-30 18:24:14 TEAM MEMBERS (1) : Sung ho Nam IMAGE CREDITS: Sung Ho Nam, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: COSMO-SLOTH PROFILE: COSMO-SLOTH, which is a compound word of COSMOS and SLOTH, is a creative research institute that values social purposes. (It means slowly but calmly and endlessly exploring the universe.) We have been contemplating various issues facing the world, such as supporting refugees in Africa and joining the environmental movement. COSMO-SLOTH will continue to present various methodologies and visions that can contribute to society in an artistic and creative way, beyond simple support. |
| AWARD DETAILS | |
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Remember Me Business Card by Sung Ho Nam is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Sung Ho Nam. · Click here to register inorder to view the profile and other works by Sung Ho Nam. |
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