Equipment Case Study Fashion Identity and Branding by Biwei Niu

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DESIGN DETAILS
DESIGN NAME:
Equipment Case Study

PRIMARY FUNCTION:
Fashion Identity and Branding

INSPIRATION:
I chose EQUIPMENT Femme for this project and redesigned their entire product image and identity system. I wanted it become to a unique and high-end fashion company. I focused on the ‘Modern Woman Life Style’ selling point in the market and designed a powerful identity system for this company.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A retail and product identity program design. I chose EQUIPMENT Femme for this project and redesigned their entire product image and identity system. I wanted it become to a unique and high-end fashion company. I focused on the ‘Modern Woman Life Style’ selling point in the market and designed a powerful identity system for this company.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2020-09-30 03:29:56

TEAM MEMBERS (1) :


IMAGE CREDITS:
Biwei Niu, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
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NOMINATION DETAILS

Equipment Case Study Fashion Identity and Branding by Biwei Niu is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Equipment Case Study Fashion Identity and Branding by Biwei Niu is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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