Patra Sparkling Swiftlet Series Packaging by Wai Ho Cheung |
Home > |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Patra Sparkling Swiftlet Series PRIMARY FUNCTION: Packaging INSPIRATION: The value of Patra is to help Hong Kong women to increase the self-esteem and shine by improving the appearance. Thus, Patra required the design to present the feeling of ‘dignified supreme.’ The functions of the product series are hydrating and whitening, with one of the main ingredients is bird’s nest. As the cooked bird’s nest appears as liquid transparent stalactite. Hence, the design theme is 'crystal rain', with the main inspiration chandelier, the grand and shiny decoration. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The outer packaging appears as metallic finish with the play on light reflection. Instead of flat gradient, numerous shaded stripes rise from bottom, which also make the pendant-patterns seem subtle, like parallax illusion. Short white stripes drop down over the logo to provide solid roof. On the outer package of mask, 2 layers of pendants in different varnishes, which lead the shining effect and different patterns visible at different angles. All the features create various layers of depth. OPERATION / FLOW / INTERACTION: The products are designed with the consideration of online promotion, so the KOL can open the package without leaving sight off camera. The transparent and the shaded pendants layers on outer package of mask can lead audiences to see the shining effect, whilst the KOL is moving the box. Meanwhile, the interior of the package for serum is a trapezoid stand printed with the pendant patterns, which provides a stage for the bottle with field of depth to emphasise the exquisiteness of the product. PROJECT DURATION AND LOCATION: The project started in December 2019 in Hong Kong and finished in April 2020 in Hong Kong. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The outer package of mask is shouldered box structured with lift-off lid and the outer package of serum is book-style structured. To build up the depth on a flat surface under the manageable cost, only 3 colours are used and foil-stamped on the logo; numerous of single-coloured stripes rise from the bottom to enhance the illusion of depth. Particularly, one layer of pendants is varnished in transparent UV on the outer package of mask, which creates the subtle shiny feature. SPECIFICATIONS / TECHNICAL PROPERTIES: Sparkling Swiftlet Mask: Width 120mm x Depth 50mm x Height 168mm Sparkling Swiftlet Serum: Width 70mm x Depth 45mm x Height 120mm Sparkling Swiftlet Revitalising Miracle Aqua: Width 63mm x Depth 63mm x Height 171mm TAGS: Packaging, Whitening, Hydrating, Mask, Cosmetics, Skincare, Bird's nest, Patra, Swiftlet, Sparkling RESEARCH ABSTRACT: The main target audiences of Patra are professional Hong Kong women between 20-40 years old, who believed to be proactive and confident. They are usually single and freshly married. On the other hand, the packaging design trend at the online market in Hong Kong is either being colourful and eyes-catching or being plain and professional. CHALLENGE: As the brand image tends to be elegant and professional, the client required the design able to present the feeling of luxury wellness with the sense of ‘dignified supreme.’ Thus, the challenge is to find the balance of being subtle and elegant that consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups. ADDED DATE: 2020-09-29 16:52:16 TEAM MEMBERS (1) : Design Team of Shenzhen Mannay Cosmetics co., Ltd. IMAGE CREDITS: Photographed by Yu Ho Yueng |
||||
| Visit the following page to learn more: http://www.patra.hk/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Patra PROFILE: Patra is named after Cleopatra the Father-Loving Goddess, who supposed to be exotic beautiful, clever and confident. The core value of Patra is to provide supreme cosmetic products specifically for Hong Kong women, and hence to increase their self-esteem and become shiny by improving the skin texture and appearance. |
| AWARD DETAILS | |
 |
Patra Sparkling Swiftlet Series Packaging by Wai Ho Cheung is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Wai Ho Cheung. · Click here to register inorder to view the profile and other works by Wai Ho Cheung. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials |
  |
 |
