Dream of the Blue M6 Plus Baijiu Packaging by Huashuang Liu and Jingzhang Xiao |
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| DESIGN NAME: Dream of the Blue M6 Plus PRIMARY FUNCTION: Baijiu Packaging INSPIRATION: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side. OPERATION / FLOW / INTERACTION: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste. PROJECT DURATION AND LOCATION: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gol SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle:103 mm x 103 mm x 307.3 mm Box:154 mm x 118 mm x 345 mm TAGS: crafts, Baijiu, spirit, packaging, art RESEARCH ABSTRACT: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products. CHALLENGE: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation. ADDED DATE: 2020-09-23 09:30:24 TEAM MEMBERS (3) : Designer: Huashuang Liu, Designer: Xueqian Zhang and Designer: Jingzhang Xiao IMAGE CREDITS: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020. Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020. Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: JIANGSU YANGHE DISTILLERY CO.,LTD PROFILE: Located in Suqian city, Jiangsu Province, China's liquor capital, Jiangsu Yanghe Brewery Jon-stock Co., Ltd. Is an enterprise in China's liquor industry with two "Famous Chinese wines" and two "Time-honored Chinese brands" in Yanghe and Shuanggou. The company owns "three rivers, two lakes and one wetland", which is located in Suqian, Cognac Brandy producing area in France and Visgei producing area in Scotland in England, and is called "three famous wetland wine producing areas in the world". |
| AWARD DETAILS | |
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Dream of The Blue M6 Plus Baijiu Packaging by Huashuang Liu and Jingzhang Xiao is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Huashuang Liu and Jingzhang Xiao. · Click here to register inorder to view the profile and other works by Huashuang Liu and Jingzhang Xiao. |
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