Millies Retail by Natalie Chan and Cherry Ho |
Home > Winners > #110476 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Millies PRIMARY FUNCTION: Retail INSPIRATION: The whole interior design is driven by the idea of a “Shoe Cabinet” and turn the space into a fancy private “Shoe Closet” for the customers. This is shown by crafting three individual function space into areas for shoe display, storage and experience zone; spaces that define simplicity, minimalism, functionality UNIQUE PROPERTIES / PROJECT DESCRIPTION: Millie’s Shoe Boutique, is to create a comfortable, cozy and carefree environment for the customers to pick their favorite pair of shoes. OPERATION / FLOW / INTERACTION: Three individual function space into areas for shoe display, storage and experience zone. PROJECT DURATION AND LOCATION: The Project Started on the Early 2019, Completed Late 2019. First Shop with this concept is Opened at Causeway Bay, Hong Kong. More Shops start to open all over Hong Kong and China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: For this design we have included 30 different materials, from fabric, artificial stones, timber, metal and more. Creating a special design carpet as the centre feature using a mixture of pastel colours to emphasise a comfortable atmosphere. Throughout the interior we have focused on curved edges for a soft and smooth finish. To construct art with basic geometry, we have designed each “Shoe Cabinet” to have their own unique style and display systems to showcase the particular product. SPECIFICATIONS / TECHNICAL PROPERTIES: Asia-Pacific Uni Concept for all the shops, Shop size Range from 70sqm to 150sqm TAGS: Shoes, ShoeCloset, Branding, Chainstore RESEARCH ABSTRACT: By studying the History of the Brand itself and comparing their unique characteristic to opponents brand and their sister brand. Then Extract the core brand identity by adding something unqiue but enhance the original idea of the brand when it was formed years ago. CHALLENGE: Since this is a new branding concept, a wide range of shops need to be able to fufil architecural needs, so that the concept need to have a great adaptability for all the sites in all locations. ADDED DATE: 2020-09-21 04:36:55 TEAM MEMBERS (2) : Natalie Chan and Cherry Ho IMAGE CREDITS: Natalie Chan and Cherry Ho, 2020. |
||||
| Visit the following page to learn more: http://www.arttaconcept.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Millies PROFILE: Footwear Business Company-owned brands include BeLLE, STACCATO, JOY&PEACE, Millie's, Jipi Japa, TATA, TEENMIX, BASTO, SENDA, SKAP, MIRABELL, MAP, 15MINS, 73Hours, Too Many Shoes,etc. Distribution brands include Bata, Clarks, Hush Puppies,etc. For company-owned brands, the Group mainly adopts a vertically integrated business model which covers product research and development, procurement, manufacturing, distribution and retailing. For distribution brands, the Group operates the business in two different models, brand licensing and retail distribution. Sportswear and Apparel Business The majority of our Sportswear and Apparel Business is in the form of retail distribution, including sportswear brands NIKE, adidas, PUMA, Converse, Reebox, Skechers, Vans, Timberland, Asics, Onitsuka Tiger, The North Face, and apparel brands MOUSSY, SLY and REPLAY etc. |
| AWARD DETAILS | |
 |
Millies Retail by Natalie Chan and Cherry Ho is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Natalie Chan and Cherry Ho. · Click here to register inorder to view the profile and other works by Natalie Chan and Cherry Ho. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Natalie Chan and Cherry Ho's Interior Design?
You will most likely enjoy other award winning interior design as well.
Click here to view more Award Winning Interior Design.
  |
 |
