Nike Shoebox Popup-System Multifunctional Product Presentation by Ralf Kauffmann |
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| DESIGN NAME: Nike Shoebox Popup-System PRIMARY FUNCTION: Multifunctional Product Presentation INSPIRATION: From Legosystem to a modular Pos System. Cross Selling Power plus variable PoS design to build yourself – modular, lightweight, salesboosting, innovative. Produced with recycled Plastic for an innovation like Lego. Easy and multifunctional. UNIQUE PROPERTIES / PROJECT DESCRIPTION: One of our biggest customers gave us a task for the POS that actually seemed impossible to solve: "Supply us with a system for sales areas that allows us to have merchandise on the floor, that looks trendy, that can be converted at any time without fitters and that allows for promotional areas and seating - and at a reasonable price." We thought. We thought ahead ... Brainartist proudly presents: the Brainartist "ShoeBox". Cross-selling power plus variable POS design to build yourself - modular, lightweight, sales-boosting, innovative. For the production of our slim ShoeBox, we first had a 4-tonne tool built, which can produce 15,000 units per week using the most modern injection moulding process. There you go. The German Design Council honoured our piece of furniture with an Iconic Award 2021 for Innovative Interior. OPERATION / FLOW / INTERACTION: From Idea to final Production six Months including Moulding Maschine. PROJECT DURATION AND LOCATION: Starting on 2016 in Februar and on Road on September 2016. Sold in Nike Customerplattform in Europe for all retailers. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Recycled Plastic with a 4t Moulding Machine. Material: recycle/reusable plastic SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Pos, Pop, furniture RESEARCH ABSTRACT: - CHALLENGE: The development of a production system for the high purchase quantity in connection with quality and price in strong timing. ADDED DATE: 2020-09-18 08:10:21 TEAM MEMBERS (2) : Ralf Kauffmann and Sebastian Christ IMAGE CREDITS: Copyright by Brainartst GmbH PATENTS/COPYRIGHTS: registered design protection, No. 202017104433 german patent and trademark office |
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| Visit the following page to learn more: https://www.brainartist.de/en/beweis/bra |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Brainartist GmbH PROFILE: BRANDS. SOLUTIONS. EMOTIONS. Performance in all dimensions: Innovative store concepts? Patented in-house developments? Award-winning brand relaunch? This way! The BRAINARTIST principle: ‘Think ahead’ We think before we do. That doesn’t mean, however, that we don’t think any further when ‘doing’ – whether we’re with our customers, on the road or ‘at home’ in our agency, which we keep open to everything in an old vineyard in the Rheingau. That’s why our name is the same as ours. And for us, ‘thinking ahead’ means sometimes simply being closer to the customer – when it makes the job easier. That’s why we’ve simply opened offices in Zurich and Berlin; to think ahead. Brands. BRAINARTIST was founded in 1992 and is owner-managed, fast, compact, efficient and – with all its ingenuity – never top-heavy. Born from the idea of having something special for the customer, namely the best ideas – for strategic brand management, creative design solutions and imaginative presentations at the POS. Solutions. Our clients appreciate our unagitated way of developing exciting concepts. And because we always remain true to our ‘thinking ahead’ principle, our clients remain just as loyal to us. Because no matter which solution we develop, we continue to think: how we can stage pragmatic, sustainable, cost-effective and technically sophisticated brand experiences for your company. Emotions. ‘Hard-selling’, by the way, is no contradiction for us to a highly exciting presentation of your brand at the POS. We much prefer to inspire (and much more successfully) than to persuade. |
| AWARD DETAILS | |
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Nike Shoebox Popup-System Multifunctional Product Presentation by Ralf Kauffmann is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Ralf Kauffmann. · Click here to register inorder to view the profile and other works by Ralf Kauffmann. |
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