DESIGN NAME: Dreamquark
PRIMARY FUNCTION: Commercial Brochure
INSPIRATION: The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
OPERATION / FLOW / INTERACTION: As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
PROJECT DURATION AND LOCATION: The project started in March 2020 in Torino and finished in June 2020.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Brochure
SPECIFICATIONS / TECHNICAL PROPERTIES: Brochure: 210 mm x 297 mm
TAGS: fun, illustration, graphic design, startup, brochure
RESEARCH ABSTRACT: Several research have been conducted to create this design:
- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction)
CHALLENGE: Give a better understanding of company activities.
ADDED DATE: 2020-09-10 16:19:52
TEAM MEMBERS (3) : Creative Director: Fanny de Bray , Graphic Designer: Anna Cesa and Brand Strategist: Amandine Lantelme
IMAGE CREDITS: Illustrator: Anna Cesa
PATENTS/COPYRIGHTS: Copyright Made for you
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