New World Face Mask Packaging by Toby Ng Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: New World Face Mask PRIMARY FUNCTION: Packaging INSPIRATION: Paying homage it's founder Adrian Cheng, the Love Without Borders visual identity is fronted by a stylised 'A', simplified from The Artisanal Movement logo. The packaging is comprised of a variety of different colourways including a children's mask edition. The graphic is designed to ensure clarity of information and ease of understanding while instilling the initiative's positive mission. Mask dispensers located across Hong Kong are designed to be eye-catching and easily recognisable for users. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In response to a mask shortage in Hong Kong following the COVID-19 outbreak, New World Development saw the need to support the community by producing and supplying 'Made in Hong Kong' face masks. Partnering with various NGOs across the city, masks are distributed to low-income families and disadvantaged groups. The 'Masks To Go' dispenser programme allows for easy and convenient collection with the use of a contactless smart redemption card. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2020-08-25 07:22:57 TEAM MEMBERS (1) : IMAGE CREDITS: Toby Ng Design, 2020. |
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| Visit the following page to learn more: https://www.toby-ng.com/works/new-world- |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: New World Development PROFILE: Under The Artisanal Movement of New World Development (NWD), Love Without Borders is a Create Shared Value (CSV) global initiative formed to combat the COVID-19 outbreak. CSV values social betterment through culture, creativity, social innovation, and sustainability. |
| AWARD DETAILS | |
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New World Face Mask Packaging by Toby Ng Design is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Read the interview with designer Toby Ng Design for design New World Face Mask here.· Press Members: Login or Register to request an exclusive interview with Toby Ng Design. · Click here to register inorder to view the profile and other works by Toby Ng Design. |
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