DESIGN NAME: RV wine
PRIMARY FUNCTION: Wine
INSPIRATION: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in April 2018 and finished in August 2019 in Shanghai.
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: spot UV, Hot stamp print, and Screenprint on recyclable PVC
SPECIFICATIONS / TECHNICAL PROPERTIES: Red Wine:13.5%vol, 750ml.
TAGS: Premium, Pure, Fascinating, Unique, Contemporary
RESEARCH ABSTRACT: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
CHALLENGE: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.
Control the quality of various special printing processes during production.
ADDED DATE: 2020-06-29 23:56:59
TEAM MEMBERS (1) : Hu Jijun
IMAGE CREDITS: Hu Jijun, 2020.
|