Moon Night Handmade Pastry Pack by Yuhan Wu

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DESIGN DETAILS
DESIGN NAME:
Moon Night

PRIMARY FUNCTION:
Handmade Pastry Pack

INSPIRATION:
Most people in China still remember the scene of grandpas and grandpas making pastries when they were young, especially the sound of knocking pastries out of molds.However, most of the pastries purchased from the market today are made by machines, and it is difficult to recall the memory or experience of traditional pastries.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Most people in China still remember the scene of grandpas and grandpas making pastries when they were young, especially the sound of knocking pastries out of molds. However, most of the pastries purchased from the market today are made by machines, and it is difficult to recall the memory or experience of traditional pastries. Therefore, the inner of this box has a raised traditional pattern. The consumers should demould like making the cakes before tasting them. When people finish inverting the packaging box, they will have a familiar and pleasant experience of making pastries with moulds, overlapping the current action and the past memories.

OPERATION / FLOW / INTERACTION:
First peel off the long tape, then pick up the transparent top, tap it on the chassis, and the pastry will fall into the chassis and you can start tasting.

PROJECT DURATION AND LOCATION:
The project started in China 2019 in Torino and finished in January 2020 in China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Using materials SLA and FDM, 3D printing technology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Transparent part: Length65mm *Width65mm* Height36mm chassis part:Length109mm* Width109mm *Height7.7mm

TAGS:
Handmade, Without Thought, Chinese traditional culture, custom

RESEARCH ABSTRACT:
Research type: Japanese "Affordance" design method. Research goal: To study "Active Memory", a memory of unconscious behavior shared by the public. Research method: carefully observe the people and things around you and record them. Research result:The inner of this box has a raised traditional pattern. The consumers should demould like making the cakes before tasting them. When people finish inverting the packaging box, they will have a familiar and pleasant experience of making pastries with moulds, overlapping the current action and the past memories.

CHALLENGE:
The most difficult part of design is the chassis shape of the packaging. It needs to make people buckle on the palm-sized packaging while the whole item should be beautiful and delicate at the same time. So finally everyone decided to shake the shape of the plates and discs to the current conditions.

ADDED DATE:
2020-06-27 03:27:07

TEAM MEMBERS (1) :


IMAGE CREDITS:
01~05:Photographer:Yuhan Wu

Visit the following page to learn more: https://www.behance.net/gallery/99624555/Hand made-pasty-pack


CLIENT/STUDIO/BRAND DETAILS
NAME:
Guangzhou Academy Of Fine Arts

PROFILE:
The Guangzhou Academy of Fine Arts is located in Guangzhou City, Guangdong Province. It is the only higher art institution in southern China approved by the Ministry of Education. , Selected as a national base for cultural quality education for college students, and one of the eight major Chinese Academy of Fine Arts.



NOMINATION DETAILS

Moon Night Handmade Pastry Pack by Yuhan Wu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Moon Night Handmade Pastry Pack by Yuhan Wu is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021.



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