Kumano Cherry Photo by Daisuke Kawashima

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DESIGN DETAILS
DESIGN NAME:
Kumano Cherry

PRIMARY FUNCTION:
Photo

INSPIRATION:
A new kind of cherry blossom was discovered for the first time in 100 years. Aiming for the most beautiful moment of the year, I photographed the important cherry blossoms in the town. It is very rare that all conditions are met, such as cherry blossoms in full bloom, sunny days, and shooting times. This is the best shot I've seen for two years until all the conditions are met.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a precious cherry blossom found in a small town with a population of 3000. This is a picture that can only be taken if you live in this town. That is because this cherry blossom is a special cherry blossom that is carefully protected by the local residents. Only residents of this town are allowed to enter this place.

OPERATION / FLOW / INTERACTION:
This photo will be used for PR activities in the town. It is used in various places as an icon such as homepages, posters, and pamphlets to promote Kumano cherry.

PROJECT DURATION AND LOCATION:
It started in March 2019 and is still continuing in Kozagawa Town in Japan.

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
This cherry tree is in the mountains. The morning sun is the most beautiful of this cherry blossom. In order to shoot early in the morning, you have to walk to the shooting location during the night. The cherry blossoms are in full bloom for about 3 days. These best conditions are not met every year.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It is used for homepages and posters as a sightseeing PR for Kozagawa Town, a tourist destination of Kumano cherry.

TAGS:
Photo, Cherryblossom, Flower, Kumano, japan,

RESEARCH ABSTRACT:
This is a project to preserve the new kind of cherry blossom "Kumano Sakura" that was discovered for the first time in 100 years. As a tourist resource of the city, it is necessary to protect the rare and precious cherry blossoms. To that end, many people need to know the beauty of "Kumano Sakura". Take a picture of "Sakura Kumano" in full bloom and use it as an icon for your homepage or pamphlet. This is an activity for tourists to come to this place.

CHALLENGE:
To discover the value of cherry blossoms in the area, which is traditionally protected.

ADDED DATE:
2020-06-26 11:10:06

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1-5: Photographer Kawashimatekkojo, 2019.

Visit the following page to learn more: https://bit.ly/2PnEb17


CLIENT/STUDIO/BRAND DETAILS
NAME:
Kozagawa Town Tourism Association

PROFILE:
A new kind of cherry tree, "Kumanozakura," was discovered in 100 years in Kozagawa, a small town in Japan. The new type of cherry tree found in a small town with little industry is expected as a new tourism resource for the town. This project aims to make "Kumanozakura" a tourist attraction in the town. Many people shoot and deliver the beautiful "Kumano-zakura" so that many people come to see it.



NOMINATION DETAILS

Kumano Cherry Photo by Daisuke Kawashima is a Nominee in Photography and Photo Manipulation Design Category.

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AWARD DETAILS

Kumano Cherry Photo by Daisuke Kawashima is Winner in Photography and Photo Manipulation Design Category, 2020 - 2021.



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