China Red Cosmetics Packaging by Centdegres Cent Degres Co Ld |
Home > Winners > #106781 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: China Red PRIMARY FUNCTION: Cosmetics Packaging INSPIRATION: Representing joy & peace during Chinese celebrations, the red color has a rich and diverse meaning. From traditional architecture like the pillars of the red wall, the red lanterns to the red lip standing for core power or the high-end redwood furniture. The red color memory is deeply rooted across thousands of years of history, while it also flows in the modern daily life. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Paying tribute to traditional Chinese culture, a series of design elements like the sea & mountain pattern, lines & cubes are integrated to create this new-classic masterpiece merging Chinese & Western culture. The red color acts like a cultural vector linking the past and the present. As a result, this bright and eye-catching packaging easily stands out. OPERATION / FLOW / INTERACTION: The launch date was planned for China's 70th anniversary. The pattern creation needed a lot of refinements with Sephora Colletion China team to achieve a balanced and subtle reinterpretation of modern China style. PROJECT DURATION AND LOCATION: After approximately one year of work, the project was launched in October 2019. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: cosmetics, package, graphic, pattern, branding RESEARCH ABSTRACT: - CHALLENGE: The creative challenge was to mix in a balanced way the Chinese traditional culture with the young, modern and feminine universe of Sephora Collection. Each element of the pattern has a specific meaning, and the stripes recall Sephora's brand visual identity. ADDED DATE: 2020-06-19 07:34:02 TEAM MEMBERS (1) : IMAGE CREDITS: Centdegres Cent Degres Co Ld, 2020. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: CENTDEGRES PROFILE: Founded in Paris in 1988, centdegrés is an independent international brand intelligence and design firm. Through all the international agencies, centdegrés counts more than 100 creative people. The agency stepped into China in 2008 and has been accompanying local clients to build strategically unique, valuable, durable, desirable brands. Through years, centdegrés has acquired a good understanding of the Chinese culture and heritage. Chinese background combined with the French creative expertise allows the agency to answer accurately its clients demand. |
| AWARD DETAILS | |
 |
China Red Cosmetics Packaging by Centdegres Cent Degres Co Ld is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Centdegres Cent Degres Co Ld. · Click here to register inorder to view the profile and other works by Centdegres Cent Degres Co Ld. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Centdegres Cent Degres Co Ld's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
