DESIGN NAME: Conemoting Market
PRIMARY FUNCTION: Shop
INSPIRATION: The project is inspired by new changes and development of retail space, which is no long simple displaying area, but more anbout customer shopping experiences. The transparent red and orange tempered glasses divide the dining area, building a psychedelic visual effect, just like a 4D maze of market. The warm colours are highlighted by the contrast with the cold silver facade, making it standing out in the old community.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Located in Shenzhen, China, Conemoting Market features a futuristic interior that combines a retail space with a bar and cafe. Surrounded by residential buildings from the 1990s, the project by Yebin Design involved the renovation of an existing building to create not only a shop, but also a social place for the new online generation to enjoy.
OPERATION / FLOW / INTERACTION: On the ground floor, red and orange toughened glasses are used to form two different visual experiences indoor and outdoor, just liking looking through tinted spectacles. The glass is a magic filter, which makes the space illusive. It also enlightens the bar space when lights are turned on in the evening.
PROJECT DURATION AND LOCATION: The project is completed and opened in August 2019 in Shenzhen, China.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: On the underground floor, white metal paint is adopted to highlight the displayed products and acts as a background for photo taking. In the retail space, the decorative shelves, the warehouse attached by bulbs, and the metal giraffe sculpture penetrating from warehouse to the ground floor, all are the innovative design features in this project. The tall giraffe installation stands through both the floors. The entire retail space is wrapped by metallic silver, creating an upscale industrial art atmosphere. All the finishes and products such as pipes and huge hand-like chair are custom made.
SPECIFICATIONS / TECHNICAL PROPERTIES: After renovation, the basement of five meters high serves as a retail space displaying self-owned brand clothes and selected products and the ground floor serves as cafe in the daytime and bar in the evening.
TAGS: Select Shop, Interior Design, Retail, Cafe, Bar
RESEARCH ABSTRACT: Nowadays, stores are no longer just displaying and selling goods, they are online physical space. In Conemoting Market, display and counter sales can already be handled as a supplementary function of the online stores. It reflects the progress of the diversification of commercial ecology in Chinese cities. As the first select shop with cafe and bar in this area, Conemoting Market has set a good example for the old community renovation. It has built a distinguished brand image and attracted many new generation customers to the select shop.
CHALLENGE: As most of the post-90s generation in China are spending more time on the internet, stores have evolved from a simple sales space into a lifestyle carrier, and then transformed into a social place. Nowadays, stores are no longer just displaying and selling goods, they are online physical space. In Conemoting Market, display and counter sales can already be handled as a supplementary function of the online stores.
ADDED DATE: 2020-06-15 04:54:33
TEAM MEMBERS (3) : Design Director: Ye Bin, Designer: Yang Shan and Designer: Chen Chenxi
IMAGE CREDITS: Bin Ye, 2020.
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