Mi Temple of Heaven Builder Packaging Building Block Toy by Yang Zhang |
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| DESIGN NAME: Mi Temple of Heaven Builder Packaging PRIMARY FUNCTION: Building Block Toy INSPIRATION: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package. OPERATION / FLOW / INTERACTION: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual. The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. PROJECT DURATION AND LOCATION: The project started in March 2020 and finished in May 2020 in Beijing, China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper SPECIFICATIONS / TECHNICAL PROPERTIES: Packaging Size: 403x301x155mm TAGS: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven RESEARCH ABSTRACT: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary. CHALLENGE: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture. ADDED DATE: 2020-06-02 09:42:47 TEAM MEMBERS (1) : Beijing AIQI Technology Co., Ltd. IMAGE CREDITS: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao |
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NAME: Beijing AIQI Technology Co., Ltd. PROFILE: Beijing AIQI Technology Co., Ltd. is an Internet technology company focusing on the R&D in the field of intelligent robot. Here is a group of young people with dreams, creativity, and curiosity. AIQI Technoloty has acquired a number of patents for intelligent hardware products in the overall development process, and in 2015 it became the one and only company in Xiaomi's ecological chain focused on "DIY intelligent robots" products. The company has gathered top engineering research and development strengths and production resourses. Based on advanced technology, it successfully developed a DIY intelligent interactive robot that is easy to operate, willing to learn, can able to innovate, and can be upgraded, providing human-machine interaction for modern life. |
| AWARD DETAILS | |
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Mi Temple of Heaven Builder Packaging Building Block Toy by Yang Zhang is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Yang Zhang. · Click here to register inorder to view the profile and other works by Yang Zhang. |
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