Pride Shrike Mascot Design by Meng Chih Chiang |
Home > Winners > #106074 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Pride Shrike PRIMARY FUNCTION: Mascot Design INSPIRATION: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud. OPERATION / FLOW / INTERACTION: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions: 1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race. 2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords. PROJECT DURATION AND LOCATION: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event. FITS BEST INTO CATEGORY: Toys, Games and Hobby Products Design |
PRODUCTION / REALIZATION TECHNOLOGY: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler. SPECIFICATIONS / TECHNICAL PROPERTIES: The guidelines of animated stickers in LINE store: 1. Their dimensions must be within 320 x 270 px. 2. Playback time: Up to 4 seconds per sticker. 3. PNG frame limits per APNG: Between 5 and 20 frames. 4. The maximum file size for each image is 300 KB. TAGS: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike RESEARCH ABSTRACT: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products. CHALLENGE: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask&qu ADDED DATE: 2020-05-21 23:25:02 TEAM MEMBERS (5) : Creative Director: Meng Chih Chiang, 3d Artist: Alex Wu, Motion Designer: Amy Wen , Coordinator: Pei Rong Lu and Photography: James Lin, Pei Tzu Chen IMAGE CREDITS: Image #1: Alex Wu Image #2: Meng Chih Chiang Image #3: Meng Chih Chiang Image #4: Meng Chih Chiang Image #5: James Lin, Pei Tzu Chen Video Credits: Meng Chih Chiang PDF: Meng Chih Chiang |
||||
| Visit the following page to learn more: http://bit.ly/2X1EBLB | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Pingtung County Government PROFILE: Pingtung is in the southernmost part of Taiwan and is a county that has generated many fine and well-known athletes. In 2020, the county host the National junior high School Athletic Games. Athletes from all counties and cities are invited to give it all in the event, and people from all over the country are warmly welcomed in Pingtung to cheer for all athletes. |
| AWARD DETAILS | |
 |
Pride Shrike Mascot Design by Meng Chih Chiang is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Meng Chih Chiang. · Click here to register inorder to view the profile and other works by Meng Chih Chiang. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Meng Chih Chiang's Advertising Design?
You will most likely enjoy other award winning advertising design as well.
Click here to view more Award Winning Advertising Design.
  |
 |
