Statice Visual Identity Design by Jia Cheng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Statice PRIMARY FUNCTION: Visual Identity Design INSPIRATION: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity. OPERATION / FLOW / INTERACTION: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity. PROJECT DURATION AND LOCATION: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials. SPECIFICATIONS / TECHNICAL PROPERTIES: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font. TAGS: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication RESEARCH ABSTRACT: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops CHALLENGE: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face. ADDED DATE: 2020-05-14 10:46:16 TEAM MEMBERS (1) : IMAGE CREDITS: Jia Cheng, 2020. |
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| Visit the following page to learn more: http://sixninestudio.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Statice GmbH PROFILE: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. Statice believes it is critical to leverage technology as a means for good by designing ethically and morally sustainable innovation. The mission of Statice is to enable companies to unlock the true potential of their data while safeguarding individuals' privacy. |
| AWARD DETAILS | |
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Statice Visual Identity Design by Jia Cheng is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Jia Cheng. · Click here to register inorder to view the profile and other works by Jia Cheng. |
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