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DESIGN DETAILS |
DESIGN NAME: Zodiacville Runners
PRIMARY FUNCTION: Illustration
INSPIRATION: This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
OPERATION / FLOW / INTERACTION: The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
PROJECT DURATION AND LOCATION: The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
SPECIFICATIONS / TECHNICAL PROPERTIES: 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
TAGS: Illustration, Fairy Tale, Pointillism, Zodiac
RESEARCH ABSTRACT: The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
CHALLENGE: There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
ADDED DATE: 2020-04-22 17:59:16
TEAM MEMBERS (1) : Juyeon Park
IMAGE CREDITS: Juyeon Park, 2019
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Karandashi
PROFILE: Karandashi is a non-profit organization that conducts educational support business and fairy tale publishing for Koryoin in domestic and foreign. It is a project team under the Russia-CIS Institute at Korea University, organized by students who desired to contribute to the language and culture education of Koryoin.
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COMMENTS |
Giulia Esposito |
Comment #11913 on December 27, 2022, 5:48 am |
I am absolutely thrilled to see that Juyeon Park's work, "Zodiacville Runners" was awarded the A' Design Award for Print and Published Media Design! This work is truly exceptional in its illustration. Every detail is so expertly executed, from the vibrant colors to the whimsical characters. It's easy to see why this piece was chosen for such a prestigious award, it stands out from the ordinary and is sure to captivate all who view it. Kudos to Juyeon Park for such an incredible accomplishment!
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Adam Harris |
Comment #74944 on January 4, 2023, 5:04 am |
I am truly impressed by the creativity, research, and care put into Juyeon Park's award-winning work, 'Zodiacville Runners'. The traditional Korean minhwa attributes, folkish episodes, and oriental back-painting techniques are blended together in a unique way that is both humorous and joyful. The characters are realistic, yet organically simplified to fit the cognitive ability of teenage children. It is wonderful to see the attention given to prevent any negative stereotypes in the illustrations. Truly, this work is a wonderful example of good design!
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Chloe Turner |
Comment #83546 on January 4, 2023, 10:19 am |
I am in awe of the stunning work of Juyeon Park! Their illustration for the children's fairy tale "Zodiacville Runners" is truly captivating. The vivid colors and intricate details bring to life the exciting story of the animals in Zodiacville. The use of a four-character idiom to enrich the story is a creative touch that adds a unique, culturally-inspired element to the plot. This work is a testament to the designer's undeniable talent, and I am thrilled that it has been recognized with an A' Design Award. Congratulations to Juyeon Park on this incredible achievement!
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Mark Allen |
Comment #85266 on January 4, 2023, 11:45 am |
This award-winning work is an impressive combination of traditional art, storytelling, and digital painting techniques. The illustrator has successfully managed to capture the humorous and joyful sentiment of the festival, using an oriental back-painting technique to blend numerous dilute dots layer by layer. The anatomical research conducted to represent detailed animal characters was also commendable, as modifications were made to prevent expressing certain races or minority classes in negative stereotypes. Congratulations to the winner of the A' Design Award in Print and Published Media Design Category!
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Elisabeth Clark |
Comment #86640 on January 4, 2023, 12:54 pm |
I'm absolutely amazed by the incredible work Juyeon Park has done with their award-winning piece "Zodiacville Runners". This project is a truly unique mix of traditional Korean minhwa attributes, fable narratives, and digital pointillism painting styles, creating a wonderfully humorous and joyful sentiment that is so fitting for a children's fairy tale. It is clear that a lot of research and effort has gone into creating the detailed animal characters, from the anatomical research to the simplification of the silhouettes and the application of deformation techniques. This is a truly impressive work and deserves to be celebrated and admired. Well done Juyeon Park!
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